Episodes
Friday Jan 04, 2019
Ep. 185: How to Create a Winning Video Marketing Strategy
Friday Jan 04, 2019
Friday Jan 04, 2019
Marketing has become a game of tactics and attempts to shortcut quality by publishing volumes of content.
But as we move into 2019, more brands are having a marketing paradigm shift — they’re starting with strategy first, and tactics second.
At WireBuzz, we’ve been preaching that philosophy for a long time.
And just to be clear, the strategy is a combination of your marketing message and the sequence of steps your prospects take in order to become a customer.
The tactics are all the individual things you do along the way to make that happen, whether that’s blogging, Facebook ads, videos, webinars, podcasts, emails, etc.
In this episode, Marcus Kreig (WireBuzz’s director of strategy) returns for an all-killer, no-filler discussion on how to create a winning video marketing strategy. Because, with the right strategy and marketing message, the tactics will work.
And when you apply those mindset shifts and approach your marketing more deliberately, that's when you succeed.
So if you want a better understanding of marketing strategy and how to create a funnel that moves your potential customers from point A to point Z, then tune into this episode of Video Marketing Mastery!
Comments (1)
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Great stuff @Todd Hartley and @Marcus Krieg! Really helpful in nailing our own and our clients strategies. Cheers! Thomas from Sweden
Tuesday Jan 15, 2019
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