Video Marketing Mastery with Todd Hartley: Online Video Strategy | YouTube Tips | Video Production
Ep. 229: Top 3 Video Strategies for Selling Remotely

Ep. 229: Top 3 Video Strategies for Selling Remotely

April 3, 2020

We’ve entered a new world with very unique challenges for business owners and leaders. Sales rep’s access to decision makers is at an all-time low because people are refusing to interact with salespeople until they’re ready to buy. This presents a real and threatening challenge for businesses trying to survive and grow.

But in the face of any challenge, is also opportunity. 

In this new world, prospects are gravitating towards remote, on-demand buying experiences. This is your opportunity to gain huge market share in your industry while “the other guys” hold onto the past.

So if you’re eager to overcome the challenge of access-restricted prospects, tune into this episode to learn my top 3 strategies for increasing revenue in the “new world.”

The WireBuzz office closed on 3/16/2020 to practice social distancing. This episode was recorded before Arizona issued the “stay-at-home order” and proper measures were taken to ensure the safety of our employees. Our recording was 1 week prior to the shelter in place order.

Ep. 228: Using Storytelling and Vulnerability in Video to Make Sales

Ep. 228: Using Storytelling and Vulnerability in Video to Make Sales

March 25, 2020

You’ve probably heard the phrase, “people buy based on emotion but justify their purchase with logic.” Every marketer and salesperson touts that message because neuroscience has proven it to be true.

But do you know HOW to create those emotions? Do you know HOW to shift your prospect into an emotional state so they feel compelled to buy your product or service? 

Because that’s where the rubber meets the road. Without knowing the HOW, you won’t be able to implement this tangibly in your business.

So what’s the secret sauce to creating emotionally charged prospects who are ready to buy?

STORYTELLING.

People have been connecting through stories since the beginning of time, and when you’re able to tell stories on video, your trustworthiness and influence is amplified. 

Marley Jaxx, social media and video marketing expert, joins me on the podcast to discuss how to tell stories and be vulnerable on video. We share examples of using stories in a business context to connect emotionally with prospects, gain their trust, and influence them to buy.

Your stories matter. So if you want to learn how you can leverage your stories to make more sales, listen to this week’s episode of Video Marketing Mastery.

Ep. 227: How The Best Salespeople Create Value to Win the Sale

Ep. 227: How The Best Salespeople Create Value to Win the Sale

March 18, 2020

In today's world, it's all about consultative selling. People expect you to dive into their business and help them solve their unique problems.

And it’s the salesperson’s job to listen to their needs and then create enough value to win the sale. However, most salespeople are simply going through the motions and checking off the boxes during their discovery calls and proposal meetings.

Sure, you might close the “low-hanging fruit” that way, but you’ll never become a top-earning salesperson until you master the skill of creating value. When you understand how to create value the right way, you separate yourself from 80% of your competition.

Dan Lier, professional sales trainer and keynote speaker, joins us on the podcast again to discuss how to take your sales to the next level. Dan’s history of success speaks for itself:

  • Two-time collegiate basketball national champion
  • Top-earning sales representative for Tony Robbins
  • #1 requested keynote speaker in Las Vegas
  • And the guy companies hire to train their sales team

In this episode, Dan reveals how to ask questions that build value, his “4-point connection strategy” to build rapport, and why an undisturbed prospect will not buy.

Grab a pen and paper to take notes and tune in to this episode of Video Marketing Mastery!

Ep. 226: 3 Ways to Use Video to Grow Repeat Business

Ep. 226: 3 Ways to Use Video to Grow Repeat Business

March 12, 2020

Did you know that a 5% increase in customer retention can increase your company's profitability by 75%?

Crazy, right.

At WireBuzz, we love the saying, "small hinges swing big doors."

And optimizing your customer retention strategy is a small hinge that can have a BIG impact on your business, especially when you use video.

But most video marketing content focuses on acquiring new leads. There's far less information about using video to retain existing customers.

So in this episode, I'm going to share 3 customer retention techniques that WireBuzz deploys to delight our clients. Adopting these strategies into your business can help you manage a client’s anxiety after the sale, encourage them to champion you to their stakeholders, and positions you as the guru they want to learn from.

Plus, I’ll share a bonus tip that has helped eliminate poor inbound lead quality and time spent wasted on proposals that never had a chance.

If you feel like this will be valuable for you then tune in to this episode of Video Marketing Mastery!

Ep. 225: Using Video to Engage Your Internal Team

Ep. 225: Using Video to Engage Your Internal Team

March 6, 2020

WireBuzz works with many enterprise clients who host a national sales meeting (NSM) during the year.

If you haven’t heard of a national sales meeting before, think of it as a gigantic pep-rally where executives and sales leaders bring together their sales team to gain alignment and excitement around marching orders for the coming year, such as new quotas, new products, new market segments, etc.

We have one client in particular who loves to push the creative ceiling for their NSM. In the past, they’ve done themes around The Brady Bunch, Superheros, and the Wizard of OZ. This year...it was baseball.

To hit a home run for this client, we rented a 4,000-square-foot sound stage with a green screen, punched up the client’s script with jokes, and created dozens of special effects in post-production.

When the client premiered the final production at their NSM, the room went crazy. People were especially floored to see their colleagues playing acting roles in the video.

In this episode, the WireBuzz team gathered in the studio for a debrief session to discuss surprising takeaways, what we could’ve done better, and the most important lessons to learn if you’re shooting an internal video for a client.

So press play and tune in to this episode of Video Marketing Mastery!

Ep. 224: Using Video Email to Book Meetings, Close Proposals, and Enhance Client Relationships

Ep. 224: Using Video Email to Book Meetings, Close Proposals, and Enhance Client Relationships

February 28, 2020

Your email strategy has to evolve or else you’ll continue being ignored.

Your prospects’ inboxes are crowded, and traditional text-only emails just don’t differentiate you the way they used to. 

The good news is, there are tools that exist that allow you to send video in your emails, and the benefits compared to text-only email are night-and-day:

  • Communicate your message more clearly in less time
  • Establish trust, connection, and differentiation faster
  • Boost conversions on a micro AND macro-scale

Wanna hear more about using video email strategically in your business? 

I’ve invited Ethan Beute, Chief Evangelist of BombBomb, to the podcast. Ethan has sent over 10,000 video emails and now it’s his mission to you get face-to-face with more people more often using video email.

But there’s a cumbersome way to do it and a simple way to do it. We’ll share what that is, plus the core reasons why video email might not work for you.

So grab a pen and paper to take notes and tune in to this episode of Video Marketing Mastery!

(p.s. If you want to check out the video interview, you can watch it inside our WireBuzz Insider Facebook Group here. Just request access if you’re not already a member). 

Ep. 223: How Shay Rowbottom Has Generated 20 Million Video Views and 180,000 Followers on LinkedIn

Ep. 223: How Shay Rowbottom Has Generated 20 Million Video Views and 180,000 Followers on LinkedIn

February 21, 2020

Shay Rowbottom has generated over 20 million video views and over 180,000 followers on LinkedIn…

...and she’s doing it in the most unconventional way imaginable.

Her buzz even earned her an interview with the king of sales, Grant Cardone, and she ended up selling him on his own show!

This millennial marketing rockstar is showing EVERYONE what’s possible on LinkedIn when you think outside the box and own your unique and creative power.

I’m honored to have her as a guest on the podcast where we jive about all things LinkedIn, including:

  • The most common mistakes creators are making on LinkedIn
  • The optimal length for a LinkedIn video if you’re just starting out versus if you have an established audience
  • Why it’s important for content creators to contribute to other people’s content
  • What prompted her “cut-style” videos and why pauses and gaps will destroy your video’s performance
  • Her approach to planning out her content and how she generates new content ideas

If you’re ready to crack the code to building an audience and generating more business on LinkedIn then plug into this episode of Video Marketing Mastery.

Ep. 222: How Michaela Alexis Grew Her LinkedIn Followers to Over 156,000

Ep. 222: How Michaela Alexis Grew Her LinkedIn Followers to Over 156,000

February 12, 2020

"How I Landed My Dream Job in 2 Weeks on LinkedIn" 

That was the first article Michaela Alexis published on LinkedIn back in 2016.

It went viral.

Today, she's one of North America's most in-demand speakers on LinkedIn and has over 156,000 LinkedIn followers.

She's been growing her personal brand for the past few years, but now she's showing companies how to use LinkedIn to generate new business. Because if you can capture prospect attention and develop trust on LinkedIn, you can transition them into your sales process.

In this fast-and-fun episode, Michaela will reveal:

  • Her unique formula for writing content on LinkedIn
  • The #1 mistake she sees content creators make
  • Why you shouldn't create a long-term editorial calendar
  • The difference between a LinkedIn Page and LinkedIn Profile (and how to use each one effectively to meet your business goals)
  • And plenty of other value-bombs that are helping her and her clients succeed on LinkedIn.

So if you want to discover how to use LinkedIn for Business in 2020, tune in to this episode of Video Marketing Mastery!

Ep. 221: The Art of Business Storytelling, featuring Kindra Hall

Ep. 221: The Art of Business Storytelling, featuring Kindra Hall

February 3, 2020

Want to learn how to wrap your business stories into powerfully compelling videos that capture attention, close sales, and increase growth?

Then you'll want to learn from the Queen of storytelling, Kindra Hall. She's the President and Chief Storyteller at Steller Collective and speaks around the world about how storytelling can captivate customers, influence audiences, and transform your business.

So why stories? Stories are the glue that binds your prospect’s attention to your solution. Our love for stories is timeless. We’ve been telling them from the beginning of time — from cave drawings, to campfires, to books, and even in business. And the fastest-growing businesses use stories to create an emotionally-compelling narrative that positions your product as the perfect solution to their problem.

I'm honored to have Kindra on the Video Marketing Mastery podcast. In this episode, she shares her unique insights about storytelling such as:

  • How businesses can get started with storytelling
  • How to select the right stories that will inspire your prospects to action 
  • How stories change the chemical makeup of your body to increase focus and attention
  • And much more

Brands who can create and share good stories have a powerful advantage over others. Tune in to this episode of Video Marketing Mastery to learn from one of the best.

Ep. 220: Fanocracy: Turning Customers Into Raving Fans

Ep. 220: Fanocracy: Turning Customers Into Raving Fans

January 21, 2020

Recently, I was working at a Tony Robbins event and a good friend of the Toddcast, David Meerman Scott, took the stage to discuss Fanocracy. Recognizing this was a super valuable topic to Video Marketing Mastery followers, we brought David back on the show to share more about this concept.

David feels like we’ve gone too far in the direction of superficial online communication and that it’s time the pendulum swings back the other way towards genuine human connection. That’s what Fanocracy is all about.

And growing a large fanbase isn’t limited to just athletes, musicians, and celebrities. In this episode, he’ll reveal how any business can develop a large following of raving fans, even B2B companies (hint: he shares a story of an insurance company that grew their YouTube channel to 700,000 followers). Plus, he shares how he combines neuroscience with video to create this “raving fan” effect even faster.

Read to turn more of your customers into raving fans? Then tune in to this episode of Video Marketing Mastery!