Video Marketing Mastery with Todd Hartley: Online Video Strategy | YouTube Tips | Video Production
Ep. 214: Why “More Leads” Might Not Be The Answer

Ep. 214: Why “More Leads” Might Not Be The Answer

September 20, 2019

Generating new leads is great, but if they aren’t converting then what’s the point? 

Typically, this happens for one of two reasons: they either don’t see your solution as an urgent priority, or they don’t understand how your product or service solves their most pressing problem. The latter being a marketing communication problem.

The leads you already have may very well be good leads. They just might not have the clarity and confidence to commit to the purchase. The buying journey shouldn’t be a confusing one. It should be as easy as following a FedEx packing with a tracking number. 

In this week’s episode, you’ll learn how video can help clarify your marketing message so that your customers “get” how your product or service can help them achieve their desired outcomes.

If you’re consistently generating new leads for your business but need help converting them into customers, tune in to this week’s episode of Video Marketing Mastery.

Ep. 213: Show & Tell: The Power of Visual Sales & Marketing Assets

Ep. 213: Show & Tell: The Power of Visual Sales & Marketing Assets

September 6, 2019

Effective communication is more subtle than you may think. Sure, we communicate with friends, family, and co-workers daily, but there is still a lot of nuances we can learn, especially in a business context.

The good news is, effective communication is a learnable skill. If you focus on small improvements over time, you can use your communication to influence and lead others.  

When I’m in sales meetings, everything is show-and-tell. If I’m telling the client how to use retargeting pixels to bring people back to their customer journey page, I’m going to create a slide for that. I do that because showing and telling is more powerful and persuasive. 

In this episode, I go into different ways that you can use visuals to increase your sales and marketing efforts to bring in more clients and lock in more deals.

If you want to learn more about how to effectively communicate with your clients, then tune in to this episode of Video Marketing Mastery.

Ep. 212: Proving Results From Video Marketing

Ep. 212: Proving Results From Video Marketing

August 29, 2019

How do you measure results from video? 

You may get thousands of views or clicks to your website, but if people don’t convert, does that mean it was successful?

For Dr. Williams, his video marketing results led him to be nominated by the White House for a chairman position on the committee to fight breast cancer. I call that a success.

In this week’s episode, hear the full story of Dr. Williams and how an employee of one of our client’s moved up the executive ladder by learning how to prove results from video marketing. I also interview Glen Hughes, a video producer from Gordian, about how they have been able to use video in order to see positive results.

If you’re still skeptical about video marketing, then tune into this week’s episode of Video Marketing Mastery to put those worries to rest.

Ep. 211: The Latest Development of LinkedIn Live Video

Ep. 211: The Latest Development of LinkedIn Live Video

August 1, 2019

Video is a powerful tool. If you’ve been following Video Marketing Mastery you know what video can accomplish. 

But as time moves forward, technology progresses. Video is no exception.

We’ve entered an age where we aren’t limited posting pre-recorded video content. Today, we can use live video to reach our target audience instantaneously. And as technology develops, it will only get easier for people to take advantage of this trend.

In this week’s episode, I interview Curt Mercadante and Bridgetti Lim Banda about LinkedIn Live and how it impacts the future of video for businesses.

If you’re unfamiliar with the benefits of going live and want to know the latest about LinkedIn Live, then tune into this week’s episode of Video Marketing Mastery.

Ep. 210: Customer Psychology And The Buying Decision

Ep. 210: Customer Psychology And The Buying Decision

July 25, 2019

Whether you know it or not, psychology is involved with the buying decision.

And one way to persuade your customer to buy is to use videos to tell stories. But why is video storytelling so effective?

Video allows you to get your message across more clearly. Stories connect to a viewer and it becomes relevant to their life, it’s tangible. Combining that with the power of video, you have an unstoppable duo.

In this week’s episode, I interview Cory Bergeron, CEO to Pitch Media (a digital ad and video production agency) to go into detail about the customer psychology and their buying decisions. You’ll also learn if you got what it takes to be a successful salesman and what you can do to increase your success rate.

If you’re looking to make more sales for your company, then tune into this week’s episode of Video Marketing Mastery!

Ep. 209: How Sales Team Use Video To Crush More Deals

Ep. 209: How Sales Team Use Video To Crush More Deals

July 18, 2019

Sales is always a touchy subject. Unless you were born for sales, it can feel awkward initiating conversations that build rapport and ultimately lead to sales.

What if there was a way to make the whole process of sales less awkward? What if it was easy to convince and convert sales at faster rates?

Well, I’m going to share a “sales secret” that changed the trajectory of my business (WireBuzz), increased our sales team commissions 3x (wonderful for employee retention) and made coming to work more fun. #Winning

In this episode, I interview Vidyard’s video coach, Jacob Fernades, about using video for sales. I’ll also reveal how I used the persuasive power of video to decrease my company's average sales time from 9 weeks down to 3 weeks.

Don’t make sales harder than it already is. If you’re ready to make your sales process easier and convert more prospects into clients then tune into this week’s episode of Video Marketing Mastery!

Ep. 208: How sales teams need to be using video

Ep. 208: How sales teams need to be using video

July 11, 2019

Raise your hand if you love getting telemarketer calls and sales emails from random companies that suspiciously got a hold of your information.

It feels icky, doesn’t it!?

So what does the mean for sales teams if cold-calling and emailing isn’t an effective way to reach people anymore?

You guessed it…

Use video outreach.

Video is the next best thing because it’s the path of least resistance. In other words, it’s easy (and more exciting) for people to watch a video than it is to talk on the phone or through email. 

And for salespeople, video outreach allows you to build relationships at a distance because video makes people feel like they know you, which makes them more emotionally committed and responsive.

In this week’s episode, I share some of the biggest takeaways from Vidyard’s newly published “Definitive Guide to Video for Sales”. Plus, I’ll give you some of my personal tips for using video in the sales process to close business deals at faster rates. 

 

If you want to leverage video in your sales process to accelerate deal cycles, then tune into this week’s episode of Video Marketing Mastery!

Ep. 207: How to Attract Your Perfect Customer

Ep. 207: How to Attract Your Perfect Customer

July 2, 2019

When it comes to business, we tend to think more customers the better. But have you ever stopped to think about the quality of your customers?

Quantity is nice, but quality customers make your work easier and more enjoyable. Learning to attract your perfect customer takes effort but the relationship that’s built is priceless.

So how do you find YOUR perfect customer? The secret is describing your ideal customer in great detail — not just demographics, but psychographics as well.

When you do this step, you’re crystallizing the avatar of your perfect customer, which goes a long way towards manifesting them as an actual client. 

I’ll explain in more detail in the podcast.

But that’s not all.

In this week’s episode, we talk with Wendy Hartley and Matthew Welch (owner of Journeyman) about different strategies for attracting your perfect customers and how to keep your clients happy and satisfied. 

Are you ready to find diamonds in the rough? Then tune into this week’s episode of video marketing mastery!

Ep. 206: Facebook’s Best Practices For Increasing Video Reach

Ep. 206: Facebook’s Best Practices For Increasing Video Reach

June 19, 2019

Facebook has reached 2.38 billion monthly active users.

Pretty crazy, right?

And with so many people using the platform, you’d think it was easy to increase your content’s reach…

...but you’d be mistaken.

You may presume your content is good enough for “Facebook-landia,” but the judges at Facebook may have a different opinion. They want your videos to be authentic and original, just like our real-life relationships should be (crazy concept, right?).

In this episode, you’ll discover what Facebook is REALLY looking for and how you can create videos that align with their standards so your content gets seen by more people.

Facebook isn’t going anywhere soon so if you want a leg up on your competition, tune in to this week’s episode of Video Marketing Mastery!

 

Ep. 205: Why Video Marketers Need To Start with Strategy

Ep. 205: Why Video Marketers Need To Start with Strategy

June 14, 2019

Would you buy something if you didn’t know what to do with it?

This isn’t a trick question: the answer is no.

The same is true with video marketing. You can create the best video for your clients, but if there is no underpinning strategy, you’re leaving its performance up to chance.

And what happens if it doesn't generate the results your client was expecting? You’ll feel embarrassed and your clients will stop doing business with you.

That’s why smart video marketers start with strategy. Otherwise, you’ll end up with a product that is misaligned with the businesses’ goals.

In this week’s episode, we talk about the different stages of creating a winning strategy with WireBuzz’s very own: Marcus Krieg (President), Tim Alwell (Strategist and Copywriter), Sarah Scott (Producer), Alicia Longo (Producer), and Devon Dresback (Video Director On Set). We also go a little too far with the behind the scenes details, just a “heads” up.

If your content has been on point but you haven’t been seeing the results, then tune into this week’s episode of Video Marketing Mastery!