Video Marketing Mastery with Todd Hartley: Online Video Strategy | YouTube Tips | Video Production
Ep. 201: Celebrating Audience Stories From Around the World: Part 2

Ep. 201: Celebrating Audience Stories From Around the World: Part 2

May 14, 2019

In this week’s episode, we’ve got more great interviews to share, featuring listeners from around the globe who’ve taken what they’ve learned from the podcast and applied it to their own businesses.

This week we're interviewing N’tchidje Doumbia, Thomas Hoflin, and Vit Kodousek.

N’tchidje started out as a sound engineer with his own recording studio and transitioned to owning a video production company.

Thomas has been listening since our earliest episodes and talks about how the podcast has helped his business.

And Vit talks about his experience working in the video marketing world over the past 20 years.

It’s awesome to see the impact this podcast has had on people’s businesses around the world and I am grateful for you.

To hear our interviewee's full stories and how they’ve used what they’ve learned from the show, tune into this episode of Video Marketing Mastery!  

Ep. 200: Celebrating Audience’s Stories Around the World: Part 1

Ep. 200: Celebrating Audience’s Stories Around the World: Part 1

May 7, 2019

In honor of our 200th episode, we’re doing things a little different.

We're featuring two listeners who’s businesses have been shaped by the lessons we share every week on the podcast.

Randy Beard, a listener since episode 30,  transitioned from the swimming pool industry to owning his own video marketing agency.

And Maayan, from Tel Aviv, Israel,  who started building funnels that sell his video marketing services to local businesses.

Pretty awesome, right!?

I’m so grateful to have listeners all over the world who implement the tips, tactics, and strategies shared on this podcast to grow their careers. So tune into this episode for a shot of inspiration and valuable tips from our listeners on becoming a Video Marketing Master!  

Ep. 199: The Prosumer Evolution: Why It’s Taking The World By Storm

Ep. 199: The Prosumer Evolution: Why It’s Taking The World By Storm

May 1, 2019

We are living in an age where you no longer have to be a professional to create professional quality video content.

No, this isn’t an exaggeration. Before the prosumer shift, there were only two sides of the coin: amateur or pro.

But now, the divide between hobbyist and professional is continuing to shrink. Everyone has access to affordable, high-quality equipment to create better video content.

So why should this matter to you?

For one, there’s no excuse for poor video content anymore — businesses have higher expectations than before.

Secondly, prosumer equipment makes it easier to tell emotionally-driven, cinematic stories that capture attention and pull prospects through your sales and marketing message. That means more clients and more revenue for your business.

In this week’s episode, we sit down with Dale Krupla, head of video production at WireBuzz, and Devin Dresback video shooter at WireBuzz, to talk about the prosumer shift in detail and how it’s taking the video marketing world by storm.

If you’re ready to take your video content up a notch then grab a seat and tune into this week’s episode of Video Marketing Mastery!

Ep. 198: The Future of Social Video: How To Stand Out In The Feed

Ep. 198: The Future of Social Video: How To Stand Out In The Feed

April 23, 2019

Companies that are using social to increase website traffic are unknowingly shooting themselves in the foot.

Superplatforms like Facebook, YouTube, and LinkedIn will punish you for posting third-party content — like linking off to your blog, capture page, or any external website — because it violates their goal of keeping people on-site (so they can serve ads and make money).

In other words, they don’t want non-native content published on their platform. So don’t post YouTube links on Facebook, and don’t drive people off YouTube within the first few minutes of your video.

Anytime you are successful at getting people to click away from the platform, you’re hurting that content’s chance of success and you’ll be demoted in the algorithms.

So what’s the solution? Create native content.

Native content is content that’s designed for the specific social media platform it lives on. Not only is it a better experience for your audience, but you’ll also be rewarded by the algorithms with higher rankings and more exposure.

In this weeks episode, we sit down with Marcus Krieg, President of WireBuzz, and Tim Alwell, Strategist and Copywriter at WireBuzz to dive into social video and how you can stand out in the news feed.

We’ll also discuss the rising trend of influencer marketing. So hit that play button and tune into this week’s episode of Video Marketing Mastery!

Ep. 197: The Long-Form Video Trend & Why It’s the Secret to Binge Worthy Buying Experiences

Ep. 197: The Long-Form Video Trend & Why It’s the Secret to Binge Worthy Buying Experiences

April 16, 2019

Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.

“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”

...Unfortunately, conventional wisdom is wrong and here’s why.

Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.

The objective is to get people who are going to buy from you to consume your message as quickly and easily as possible.

If you have a longer, more complex sales cycle than you’re going to need a longer, more complex content experience. So the big takeaway is that longer videos achieve that objective better than shorter videos.

In this episode, Marcus Krieg, President, and Sarah Scott, Producer join us to discuss how brands can capitalize on the long-form video trend, how to segment audiences based on video watch time, and how to better hook your audience at the beginning of your videos.

Plus, we’ll share a few more trends that we’re REALLY excited about. So hit that play button and tune into this week’s episode of Video Marketing Mastery!

Ep. 196: How Branding and Direct Response are Converging

Ep. 196: How Branding and Direct Response are Converging

April 9, 2019

Digital Ads are everywhere — you can run from them but you can’t hide. They always have a way of finding you, whether that’s through social media or various video platforms.

And the worst part about them is that they disrupt whatever you were in the middle of doing. But smart brands are wising up and creating ads that are less intrusive (and more digestible).

Take Bud Light for example. Over the last year, they’ve been more strategic with their advertising, using storytelling principles to draw in their audience and to position themselves against their core competitors.

In their recent Super Bowl Commercial, they created stereotyped characters to poke fun at Miller Light and Coors Light, plus called out that they both use corn syrup in their beer (shots fired!).  

So what can we learn from this? Well, traditionally there used to be two camps: branding and direct response. The goal of branding teams was to generate awareness for their product or service, and the goal of direct response teams was to get people to take desired measurable action.

In this week’s episode, we sit down with Marcus Krieg, President of WireBuzz, and talk about why those two teams are slowly converging into one.

So grab a beer (choose wisely) and let’s dig deeper into this trend in this week’s Video Marketing Mastery!

Ep. 195: Using Relevance in Your Binge Worthy Video Content

Ep. 195: Using Relevance in Your Binge Worthy Video Content

April 3, 2019

People expect hyper-relevant, personalized experiences. It's a major trend in marketing.

Take Netflix, Facebook, and YouTube for example. When you login to these platforms, you're greeted with relevant choices based on your past viewing history.

In a world where so many sales and marketing professionals are complaining that people have short attention spans, these super platforms are seeing insane increases in watch-time because they are feeding you MORE of what you want.

Great copywriters often say to "enter the conversation already taking place inside your prospect's head."

By aligning with your prospects immediate wants and needs, you demonstrate that you "get them," and THAT'S how you capture attention and pull people through your marketing message at faster rates.

Unfortunately, most brands are still speaking to everybody, and that's why Fortune 500 companies are crashing hard. Today, it's more important than ever for brand marketers to learn about direct-response and sales.

And it starts by getting clear on your message and strategic about how you communicate that message on your website and in your content.

In this episode, we sit down with Marcus Krieg, President, Sarah Scott, Producer, and Jordan Herelle, Marketing Content Manager to discuss how to create hyper-relevant, personalized content that your prospects can “binge” on-demand.

Plus, you'll learn how to weave storytelling, personalized video, and customer-centric marketing into your business for even better results.

So grab a pen and paper to take notes and tune in to this episode of Video Marketing Mastery!

In case you missed the first episode of this series, you can listen to that here: The Netflix Economy: How To Create Binge Worthy Buying Experiences

Ep. 194: The Netflix Economy: How To Create Binge Worthy Buying Experiences

Ep. 194: The Netflix Economy: How To Create Binge Worthy Buying Experiences

March 27, 2019

Before Netflix there was Blockbuster. Remember them? They went out of business because they didn’t adjust to the online world.

Netflix, on the other hand, adapted when the movie rental industry began transitioning to online services and streaming, cementing themselves as the dominant player in their field.

So what can brands learn from Netflix’s success?

In this week’s episode I sit down with Marcus Krieg, President of Wirebuzz. Together, we dive deep into some megatrends that will help you create binge worthy buying experiences for your customers.

Plus, we’ll discuss how Netflix has been able to consistently satisfy their customer’s needs, and how you can apply these marketing lessons in your business. ?

So if you want to know what these megatrends are and how you can take advantage of them to grow your business, tune in to this episode of Video Marketing Mastery!

Ep. 193: How An Owned Audience Can Transform Your Business

Ep. 193: How An Owned Audience Can Transform Your Business

March 19, 2019

Mapping out your customer journey helps you serve the right piece of content to a potential prospect based on their previous interactions with your business.

But did you know that 68% of marketers don’t have a documented customer journey strategy in place?

Without knowing your customer’s journey, how do you expect to serve them hyper-relevant messages that move them closer towards making a purchase (or repurchase)?

In this episode, I interview Mike Huber, Senior Director of Business Strategy at Vertical Measures. We dive into his company’s newly released book, The Customer Journey: How an Owned Audience Can Transform Your Business.

(Hint: An owned audience is when you capture someone’s name and email so you can communicate with them whenever you want).

There are 4 phases to the customer journey, which we’ll get into in this interview. Plus you’ll discover how much content you should create for each phase.

If you want rich, actionable advice on mapping out your customer journey (plus a chance at winning a free copy of the book), tune in to this episode of Video Marketing Mastery!

Ep. 192: Reviewing Vidyard’s “The 2019 State of Video in Business Report”

Ep. 192: Reviewing Vidyard’s “The 2019 State of Video in Business Report”

March 12, 2019

What’s going on out there in the world of video and B2B? How are things changing? What’s hot this year?

Vidyard’s “2019 State of Video in Business Report” is hot of the press and packed with actionable information.

The magnitude of video continues to snowball and marketing leaders are under greater pressure to understand and improve the performance of video investments.

And businesses who don’t adopt video into their processes will inevitably be left behind.

Are you keeping up?

In this episode, I interview Tyler Lessard, the VP of Marketing at Vidyard. Together, we’ll walk through some of the key takeaways from the report, including examples of how companies are using video throughout the whole customer lifecycle.

So if you’re interested in learning where video is at now, where it’s going, and what you need to know to create a winning strategy, tune into this episode of Video Marketing Mastery.

If you’re curious to know what the state of video in business in 2019 is, tune into this episode of Video Marketing Mastery!