August 6, 2020
In January of 2020, I was meeting with a client who said, “Todd if we don’t get a new client this entire year, but we up-sell our existing clients, it will be a huge year for us.”
Because I’m superstitious, I immediately tensed up when my client said that. Did he just jinx his whole year? I just couldn’t wrap my brain around de-prioritizing new clients.
Suddenly a pandemic spread across the planet like wildwire, and gaining access to new prospects became nearly impossible.
That's when I realized my client was right to prioritize selling to his existing customers. So we pulled together a strategy for using video to grow his business during a friggin pandemic, without needing new clients, and refined it into an easy 4-step plan.
In this week’s episode, I highlight my plan on how to use video to retain and upsell your current customers. And you know what’s going to happen? Your existing clients—the people who already know, love and trust you—are going to be prepared to buy from you again and again.
Now that’s how you pandemic proof your business and you can do it with videos that automatically get sent every time one client goes to the next stage of the buyer's journey.
July 30, 2020
How can you generate leads for your business if you used to rely on in-person events and conferences?
Many salespeople are leaning on LinkedIn to fill the gap.
Not only is it the largest professional social network, but it has some amazing tools — like LinkedIn Sales Navigator — to help you connect with the right prospects.
The problem is, most salespeople are misusing these tools or not using them to their FULL potential.
Brynne Tillman, CEO of Social Sales Link, joins me on the podcast to discuss how to use LinkedIn Sales Navigator to start conversations, fill your pipeline, and strike more deals.
Imagine doubling your pipeline in the next few months. Wouldn’t that be cool? That's the kind of results you can learn to generate from this episode.
Listen to this episode to discover how the best salespeople in the world are using LinkedIn to close deals during these difficult times.
July 23, 2020
Times are tough and generating ROI immediately might seem like a daunting task, but I have a few easy (and inexpensive) video techniques that can start generating you money FAST!
In fact, 4 days after my last Tony Robbins Business Mastery webinar, attendees were already closing new deals using my video tips. They are CRUSHING IT.
These are some of my favorite tactics because when I see red flags, I use video to provide massive clarity to the prospect AND I can use them throughout the entire sales process.
Use these techniques anytime your prospect needs:
- An important question answered
- A key decision maker brought up to speed
- A proposal to review before signing off on your project
- OR whenever you think your prospect isn't smart enough...
When you create personalized videos you’ll discover people will buy from you at faster and faster rates. You will be moving prospects through the sales funnel before you know it!
This week on Video Marketing Mastery, I go in depth on why, when, and how you should use these simple video techniques. I’ll also give you some tips on how to start creating these videos using what you already have so you can start making money now.
Get ready to take some notes because I’m here to give you massive value so you can start pumping leads through the sales funnel and closing deals faster today.
July 17, 2020
We all have stuff going on - it happens! Remember last week's podcast where I was all bandaged up? This week I had some reconstructive surgery and am getting in some much needed recovery time.
BUT I wanted all of the loyal listeners of the Toddcast know that I haven't forgotten about you. This week we released a bonus episode about overcoming adversity...something that many people are struggling with right now. I talk to Jim Huffman who runs an agency called GrowthHit and is a Techstars Mentor.
He recently faced the some of the hardest days of his career when his agency lost $400k ARR in 48 hours, he tested positive for COVID19, and all without having childcare. Silver lining: They ended up clawing back to $250k ARR in the just a few weeks. I hope this story of resiliency inspires others and is a reminder that even when it seems like all is lost, how you decide to face adversity will ultimately determine the outcome.
You can listen via podbean or Apple Podcasts. Please leave a review or drop a comment on Linkedin to let me know what you think!
Until next week, stay safe and healthy.
July 9, 2020
LinkedIn is growing at lightning speed...
- Video streaming is up by 71% for businesses trying to influence prospects and clients (SEJ)
- A 55% year-over-year increase in conversations among LinkedIn connections (SEJ)
- Live Events are seeing 23x the comments and 6x the reactions compared to native video (Forbes)
But only 1% of LinkedIn users post content weekly, which means there’s a huge opportunity for content creators to own the 99% of eyeballs right now! (Business of Apps)
And LinkedIn is making things so easy for marketers, there’s no reason you shouldn’t be all over the platform.
On today’s episode I get into the nitty gritty of LinkedIn video ads, retargeting, and lead gen forms so you can start utilizing LinkedIn for your business today. LinkedIn is the world's largest professional network with 690+ million users in more than 200 countries and territories worldwide (Forbes). With my tips you can start getting your content in front of these people ASAP.
Don’t pass up on the opportunity to make noise on LinkedIn RIGHT NOW because other advertisers will start catching on. Grab that note pad because you’re about to get schooled on this week’s episode of Video Marketing Mastery!
July 2, 2020
Linkedin has 260 million monthly active users worldwide and 40% of those users access the platform daily. With Hubspot finding that Linkedin is 277% more effective at generating leads than Facebook and Twitter, marketers need to know how to work the system.
Get this - Content on Linkedin receives about 9 billion impressions a week, but only 1% of those 260 million active users share content! MIND BLOWING RIGHT? That means about 3 million users are netting those 9 billion impressions.
So here’s what you gotta do: you have to consistently create great content that adds massive value to your audience. Over time, people will become familiar with seeing you in their feed and eventually come to trust you.
This week I speak with Linkedin Rockstar THE Richard Moore. We discuss best tactics for using linkedin to generate awareness, develop trust, and close deals. Richard is a startup coach, investor and sales coach, and he teaches a course on the basics of Linkedin.
Right now is the “golden age” of Linkedin. Now is the time to get in the game before it’s too late. So sit back and listen to find out how you can start creating content to close deals on Linkedin today!
June 25, 2020
Google just made updates to their algorithm....again. As a digital marketer, it benefits you to align with where Google is going. Usually, this can be tricky, but Google did something different this time.
Unexpectedly, Google disclosed their update — that page experience is now a primary ranking factor — and they’re giving businesses a chance to optimize their website before being penalized or “slapped.”
“We aim to confirm such updates when we feel there is actionable information that webmasters, content producers or others might take in relation to them.” - Google
The message is clear: improve your website's user experience or get deranked in the search engines.
This week I bring on one of the world’s leading Google authorities, Mark Traphagen. He’s a returning guest who’s going to update you on where Google is going and how you can prepare your business to take advantage of Google's page experience update.
Bad marketers don’t follow developing trends or news. All they do is react. But I want you to be proactive. I want you to adjust your business for the changes ahead so you can ride out the storm like a boss! So take notes and prepare to align your business with Google on this week’s episode.
June 18, 2020
Everyone has that one person they’ve always looked up to. For me, that person was Tony Robbins. As a kid, I would ride around in my grandpa’s car and listen to Tony Robbins’ audiobooks.
So when I got the chance to work for Team Tony, you can imagine how excited I was. Getting this opportunity took years of hard work and dedication to my craft, and man was I thrilled!
This week I did my second webinar for Tony Robbins’ Business Mastery audience. A few weeks back, I trained his internal sales and marketing team and did 120 HOURS of prep for it. The work that myself and my team put into this production was next level, and this week I want to take you behind the scenes of production day.
My producer, Sarah Scott, walks you through this special day with plenty of laughs. She likes to make jokes at my expense. This is a fun bonus episode for all of my loyal listeners because you deserve to be along for the ride too! So sit back and enjoy a peak into production day here at WireBuzz on this week’s episode of Video Marketing Mastery.
June 11, 2020
If you’re a sales rep it can be hard to know which prospects are ready to buy. And if you’re sending them personalized videos, wouldn’t it be helpful to know which prospects were REALLY interested...and which ones not to spend your energy on?
Conventional wisdom says that “Knowledge is Power.” But Michael Schrage, a Research Fellow with MIT, says, “Knowledge is not the power...The ability to act on knowledge is power.”
So let's say you know who is watching your video and for how long. What do you do with that knowledge?
Vidyard is a tool that gives you the knowledge to know what your prospects are doing when you send them personalized videos. You are able to track viewing activities on the back end and collect data that will help you decide how to take action. With this tool you are able to easily identify which prospects to spend your time on.
When I started doing this at WireBuzz I cut my sales cycle down from 9 weeks to 3, making my sales team more efficient and able to crush even more deals!
On this week’s show, I talk with Tyler Lessard, VP of Marketing at Vidyard. Vidyard is a pioneer and leading global provider of video technology for marketers, sales teams, communications and corporate learning. We discuss how to track your prospects’ responses to video, how long your video holds their attention, and how to leverage the data to speed up your sales cycle.
If you want to leverage the knowledge of what prospects are doing with your video to ACT, take a listen and find out how to crush deals faster!
June 3, 2020
Every day, I get asked, “How long should my video be?”
The truth is, it depends. It depends on what you're selling and how long it takes you to explain your product or service in the most compelling, succinct way possible.
There isn’t a magic number I can give you, but I can give you steps that will help you figure it out. First you have to decide what the GOAL of your video is. Then ask yourself:
- Who is my audience?
- What story do I want to tell?
- What type of video do I want to make?
These answers will help you decide how long your video needs to be. And if you’re worried about your video being too long, don’t be. I’m going to debunk the myth that human attention spans are short and thus require shorter videos.
On this week’s show, you’ll discover what Facebook and YouTube believe is the optimal length for video (the answer might surprise you). I’ll also share the data behind why minutes 2 through 6 are critical for retaining the audience you want. If you nail this, you will keep the right viewers watching longer, and lose the viewers that aren’t interested in your product.
So if you really think shorter videos are better, think again. Prepare to have your mind blown on this episode of Video Marketing Mastery!