July 18, 2019
Sales is always a touchy subject. Unless you were born for sales, it can feel awkward initiating conversations that build rapport and ultimately lead to sales.
What if there was a way to make the whole process of sales less awkward? What if it was easy to convince and convert sales at faster rates?
Well, I’m going to share a “sales secret” that changed the trajectory of my business (WireBuzz), increased our sales team commissions 3x (wonderful for employee retention) and made coming to work more fun. #Winning
In this episode, I interview Vidyard’s video coach, Jacob Fernades, about using video for sales. I’ll also reveal how I used the persuasive power of video to decrease my company's average sales time from 9 weeks down to 3 weeks.
Don’t make sales harder than it already is. If you’re ready to make your sales process easier and convert more prospects into clients then tune into this week’s episode of Video Marketing Mastery!
July 11, 2019
Raise your hand if you love getting telemarketer calls and sales emails from random companies that suspiciously got a hold of your information.
It feels icky, doesn’t it!?
So what does the mean for sales teams if cold-calling and emailing isn’t an effective way to reach people anymore?
You guessed it…
Use video outreach.
Video is the next best thing because it’s the path of least resistance. In other words, it’s easy (and more exciting) for people to watch a video than it is to talk on the phone or through email.
And for salespeople, video outreach allows you to build relationships at a distance because video makes people feel like they know you, which makes them more emotionally committed and responsive.
In this week’s episode, I share some of the biggest takeaways from Vidyard’s newly published “Definitive Guide to Video for Sales”. Plus, I’ll give you some of my personal tips for using video in the sales process to close business deals at faster rates.
If you want to leverage video in your sales process to accelerate deal cycles, then tune into this week’s episode of Video Marketing Mastery!
July 2, 2019
When it comes to business, we tend to think more customers the better. But have you ever stopped to think about the quality of your customers?
Quantity is nice, but quality customers make your work easier and more enjoyable. Learning to attract your perfect customer takes effort but the relationship that’s built is priceless.
So how do you find YOUR perfect customer? The secret is describing your ideal customer in great detail — not just demographics, but psychographics as well.
When you do this step, you’re crystallizing the avatar of your perfect customer, which goes a long way towards manifesting them as an actual client.
I’ll explain in more detail in the podcast.
But that’s not all.
In this week’s episode, we talk with Wendy Hartley and Matthew Welch (owner of Journeyman) about different strategies for attracting your perfect customers and how to keep your clients happy and satisfied.
Are you ready to find diamonds in the rough? Then tune into this week’s episode of video marketing mastery!
June 19, 2019
Facebook has reached 2.38 billion monthly active users.
Pretty crazy, right?
And with so many people using the platform, you’d think it was easy to increase your content’s reach…
...but you’d be mistaken.
You may presume your content is good enough for “Facebook-landia,” but the judges at Facebook may have a different opinion. They want your videos to be authentic and original, just like our real-life relationships should be (crazy concept, right?).
In this episode, you’ll discover what Facebook is REALLY looking for and how you can create videos that align with their standards so your content gets seen by more people.
Facebook isn’t going anywhere soon so if you want a leg up on your competition, tune in to this week’s episode of Video Marketing Mastery!
June 14, 2019
Would you buy something if you didn’t know what to do with it?
This isn’t a trick question: the answer is no.
The same is true with video marketing. You can create the best video for your clients, but if there is no underpinning strategy, you’re leaving its performance up to chance.
And what happens if it doesn't generate the results your client was expecting? You’ll feel embarrassed and your clients will stop doing business with you.
That’s why smart video marketers start with strategy. Otherwise, you’ll end up with a product that is misaligned with the businesses’ goals.
In this week’s episode, we talk about the different stages of creating a winning strategy with WireBuzz’s very own: Marcus Krieg (President), Tim Alwell (Strategist and Copywriter), Sarah Scott (Producer), Alicia Longo (Producer), and Devon Dresback (Video Director On Set). We also go a little too far with the behind the scenes details, just a “heads” up.
If your content has been on point but you haven’t been seeing the results, then tune into this week’s episode of Video Marketing Mastery!
June 4, 2019
What’s the biggest shift in the way businesses use video today compared to the “early days”?
How does video influence attention spans?
And what should a company look for when hiring a video production agency?
These are a few of the questions I answered in a recent interview with Ben Amos, founder of Engage Video Marketing.
Plus, I reveal one of the biggest mistakes companies make when marketing their product, WireBuzz's 5-step messaging framework, and how to use video at different stages of your sales funnel.
Ready to level up your video marketing knowledge? Then tune in to this episode of Video Marketing Mastery!
May 28, 2019
Imagine downloading 20 years of viral marketing success in 50 minutes.
How much would that be worth to you?
Well, never mind the price tag — this one is free.
Recently, I spoke at the Arizona Innovation Marketing Association (AZIMA) and shared my most powerful discoveries to help you level up your sales and marketing results.
This isn’t a speech preaching to “hustle harder” and “grind.” That’s unhelpful (and frankly, I can’t stand “gurus” who push that message).
This is the exact opposite, and I can’t wait to reveal these tactics and strategies with you.
Here’s what you’ll learn:
- Why customer acquisition is getting harder
- What to say and in what order to get your prospects to buy
- How to brainstorm profitable video topics for your business
- How to use relevant stories that command attention
Throughout the speech, I also drop 19 different “marketing hacks,” so I created a free cheat-sheet to help you follow along. Download it by requesting access to the WireBuzz Insider Facebook group and then clicking “Files” on the left-side menu”.
Enjoy this episode of Video Marketing Mastery
May 21, 2019
Wrapping up our 3 part series, we have 4 interviewees from around the world who share their video marketing results and their biggest takeaways from the podcast.
In this week’s episode, we're interviewing Grant White, João Seiça, Ben Amos, and Stuart Smith.
Grant shares how he used videos to expand businesses by teaching them the benefits of using video marketing.
João Seiça discusses how to educate business owners on using video to convert more leads into customers.
Ben Amos, an agency owner, shares his secrets for amplifying results for his clients using smart video strategy.
Stuart Smith reveals how he advises smaller businesses on the best direction for their digital marketing needs.
It’s amazing to see the community we’ve built over the last 202 episodes and I’m grateful for each and every one of you that have listened to the podcast.
If you want to get inspired by fellow listeners then tune into this week’s episode of Video Marketing Mastery!
May 14, 2019
In this week’s episode, we’ve got more great interviews to share, featuring listeners from around the globe who’ve taken what they’ve learned from the podcast and applied it to their own businesses.
This week we're interviewing N’tchidje Doumbia, Thomas Hoflin, and Vit Kodousek.
N’tchidje started out as a sound engineer with his own recording studio and transitioned to owning a video production company.
Thomas has been listening since our earliest episodes and talks about how the podcast has helped his business.
And Vit talks about his experience working in the video marketing world over the past 20 years.
It’s awesome to see the impact this podcast has had on people’s businesses around the world and I am grateful for you.
To hear our interviewee's full stories and how they’ve used what they’ve learned from the show, tune into this episode of Video Marketing Mastery!
May 7, 2019
In honor of our 200th episode, we’re doing things a little different.
We're featuring two listeners who’s businesses have been shaped by the lessons we share every week on the podcast.
Randy Beard, a listener since episode 30, transitioned from the swimming pool industry to owning his own video marketing agency.
And Maayan, from Tel Aviv, Israel, who started building funnels that sell his video marketing services to local businesses.
Pretty awesome, right!?
I’m so grateful to have listeners all over the world who implement the tips, tactics, and strategies shared on this podcast to grow their careers. So tune into this episode for a shot of inspiration and valuable tips from our listeners on becoming a Video Marketing Master!