Video Marketing Mastery with Todd Hartley: Online Video Strategy | YouTube Tips | Video Production
Ep. 223: How Shay Rowbottom Has Generated 20 Million Video Views and 180,000 Followers on LinkedIn

Ep. 223: How Shay Rowbottom Has Generated 20 Million Video Views and 180,000 Followers on LinkedIn

February 21, 2020

Shay Rowbottom has generated over 20 million video views and over 180,000 followers on LinkedIn…

...and she’s doing it in the most unconventional way imaginable.

Her buzz even earned her an interview with the king of sales, Grant Cardone, and she ended up selling him on his own show!

This millennial marketing rockstar is showing EVERYONE what’s possible on LinkedIn when you think outside the box and own your unique and creative power.

I’m honored to have her as a guest on the podcast where we jive about all things LinkedIn, including:

  • The most common mistakes creators are making on LinkedIn
  • The optimal length for a LinkedIn video if you’re just starting out versus if you have an established audience
  • Why it’s important for content creators to contribute to other people’s content
  • What prompted her “cut-style” videos and why pauses and gaps will destroy your video’s performance
  • Her approach to planning out her content and how she generates new content ideas

If you’re ready to crack the code to building an audience and generating more business on LinkedIn then plug into this episode of Video Marketing Mastery.

Ep. 222: How Michaela Alexis Grew Her LinkedIn Followers to Over 156,000

Ep. 222: How Michaela Alexis Grew Her LinkedIn Followers to Over 156,000

February 12, 2020

"How I Landed My Dream Job in 2 Weeks on LinkedIn" 

That was the first article Michaela Alexis published on LinkedIn back in 2016.

It went viral.

Today, she's one of North America's most in-demand speakers on LinkedIn and has over 156,000 LinkedIn followers.

She's been growing her personal brand for the past few years, but now she's showing companies how to use LinkedIn to generate new business. Because if you can capture prospect attention and develop trust on LinkedIn, you can transition them into your sales process.

In this fast-and-fun episode, Michaela will reveal:

  • Her unique formula for writing content on LinkedIn
  • The #1 mistake she sees content creators make
  • Why you shouldn't create a long-term editorial calendar
  • The difference between a LinkedIn Page and LinkedIn Profile (and how to use each one effectively to meet your business goals)
  • And plenty of other value-bombs that are helping her and her clients succeed on LinkedIn.

So if you want to discover how to use LinkedIn for Business in 2020, tune in to this episode of Video Marketing Mastery!

Ep. 221: The Art of Business Storytelling, featuring Kindra Hall

Ep. 221: The Art of Business Storytelling, featuring Kindra Hall

February 3, 2020

Want to learn how to wrap your business stories into powerfully compelling videos that capture attention, close sales, and increase growth?

Then you'll want to learn from the Queen of storytelling, Kindra Hall. She's the President and Chief Storyteller at Steller Collective and speaks around the world about how storytelling can captivate customers, influence audiences, and transform your business.

So why stories? Stories are the glue that binds your prospect’s attention to your solution. Our love for stories is timeless. We’ve been telling them from the beginning of time — from cave drawings, to campfires, to books, and even in business. And the fastest-growing businesses use stories to create an emotionally-compelling narrative that positions your product as the perfect solution to their problem.

I'm honored to have Kindra on the Video Marketing Mastery podcast. In this episode, she shares her unique insights about storytelling such as:

  • How businesses can get started with storytelling
  • How to select the right stories that will inspire your prospects to action 
  • How stories change the chemical makeup of your body to increase focus and attention
  • And much more

Brands who can create and share good stories have a powerful advantage over others. Tune in to this episode of Video Marketing Mastery to learn from one of the best.

Ep. 220: Fanocracy: Turning Customers Into Raving Fans

Ep. 220: Fanocracy: Turning Customers Into Raving Fans

January 21, 2020

Recently, I was working at a Tony Robbins event and a good friend of the Toddcast, David Meerman Scott, took the stage to discuss Fanocracy. Recognizing this was a super valuable topic to Video Marketing Mastery followers, we brought David back on the show to share more about this concept.

David feels like we’ve gone too far in the direction of superficial online communication and that it’s time the pendulum swings back the other way towards genuine human connection. That’s what Fanocracy is all about.

And growing a large fanbase isn’t limited to just athletes, musicians, and celebrities. In this episode, he’ll reveal how any business can develop a large following of raving fans, even B2B companies (hint: he shares a story of an insurance company that grew their YouTube channel to 700,000 followers). Plus, he shares how he combines neuroscience with video to create this “raving fan” effect even faster.

Read to turn more of your customers into raving fans? Then tune in to this episode of Video Marketing Mastery!

What’s Coming Up On Video Marketing Mastery
Ep. 219: Irrefutable Marketing Laws of the 2020s

Ep. 219: Irrefutable Marketing Laws of the 2020s

December 20, 2019

It's that time of the year when the entire marketing world starts publishing its “trends for 2020.”

But honestly, a lot of them are “meh” and I’m tired of it. I’d rather give you something that stands the test of time (because trends are trendy and they come and go).

So in this episode, I’m unleashing the timeless megatrend you need to understand if you’re going to be a successful marketer, entrepreneur, business lead or video marketer over the next decade. 

The horizon on this trend is not 5 days, 5 weeks, 5 months, or even 5 years. This is going to be good for a decade-plus.

Ready to crush your marketing goals in 2020? Then tune in to this episode of Video Marketing Mastery!

Ep. 218: How To Overcome Adversity When It Comes Looking for You

Ep. 218: How To Overcome Adversity When It Comes Looking for You

December 11, 2019

“There is [nothing] better than adversity. Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance the next time.” - Malcolm X

Adversity is inevitable. What matters is how you respond.

My good friend, entrepreneur, and sales training expert, Dan Lier, joins me on the podcast to discuss the mindset you need to overcome life’s toughest challenges.

When Dan was diagnosed with amyloidosis, an incurable blood disease, he could have easily thrown in the towel and retreated from achieving his larger ambitions in life.

...but he never gave in.

Instead, he carried the self-image of himself doing amazing things and believed that it would all work out if he just kept battling.

In spite of all the adversity, Dan continues to be the #1 requested keynote speaker in Las Vegas, runs a successful sales consulting business, and started a new podcast with his wife about love and relationships.

Want to know his secrets to overcome adversity? Then tune in to this episode of Video Marketing Mastery!

Ep. 217: What Separates Top Performing Salespeople From Average Salespeople?

Ep. 217: What Separates Top Performing Salespeople From Average Salespeople?

December 4, 2019

If you gave two salespeople the same script, product, and territory...why is one able to crush their sales goal while the other struggles to hit their quota?

What’s the real problem that separates top performers from the “average sales dude?” (Hint: it’s not skill or talent, although those factors do matter at a certain point).

Dan Lier, a two-time collegiate basketball national champion and sales training expert, explains that the underlying problem keeping salespeople stuck is their psychology, or belief system.

Every salesperson knows what activities they need to be doing — prospecting, presenting, and following up — but it’s their psychology that keeps them from doing it. When you fix this, everything changes.

In this episode, Dan and I unravel this concept even further and share some tips on improving your belief system and self-image. Plus, Jordan Herelle, a rockstar member of the WireBuzz Digital Strategy team, chimes in with his unique perspective on staying motivated.

Maybe you’re working through some inner-beliefs that are holding you back in your life and career. Or maybe you want to better understand the worldview of a top performer so that you can copy how they think. You’ll get all that and more in this episode of Video Marketing Mastery!

Ep. 216:  Using Video to Increase Conversion Rates

Ep. 216: Using Video to Increase Conversion Rates

November 6, 2019

Conversion rate optimization (CRO) is simply a process for getting more return on your investment in traffic — be that filling out a form, becoming customers, or otherwise.

The CRO process involves understanding how users move through your site, what actions they take, and what stops them from completing your goals.

When you understand these things, you can apply CRO strategies and tactics to plug leaks and improve your business results.

So how does this work with video? 

I had the chance to connect with Brian Massey, the Founder of Conversion Sciences and author of Your Customer Creation Equation. Together, we discuss questions such as:

  • How does video increase conversion rates on a homepage and landing page?
  • What are the most important things to consider when using video on a webpage?
  • And what mistakes do businesses make when producing a video for conversion?
  • And more

Tune in as we reveal the secrets to boosting conversion using video.

Ep. 215: Discover How to Maximize Your Prospects Attention Span

Ep. 215: Discover How to Maximize Your Prospects Attention Span

October 8, 2019

Let’s talk about your prospect’s decreasing attention span.

You’ve probably heard the statistic that human beings have an average attention span of 8 seconds, which is less than a goldfish.

But if that were true, you wouldn’t hear stories of people binge-watching entire seasons of their favorite Netflix show in one day, or about video gamers engaging in 24-hour long marathon sessions.

The truth is, we’ll pay infinite attention to things that are interesting and relevant to us. 

For business leaders and marketers, that means getting the right people to pay attention long enough to consume your marketing message so they feel certain enough to make a buying decision.

In this episode, I’m going to break the limiting belief businesses have around attention spans. Then, I’m going to reveal what we do at WireBuzz to command and retain attention long enough to communicate a sales message.

This episode is loaded with actionable tips and frameworks that you can implement in your business right away, so hit that play button and tune in to this week’s episode of Video Marketing Mastery!