Video Marketing Mastery with Todd Hartley: Online Video Strategy | YouTube Tips | Video Production

Ep. 170: How to Create a Hub and Spoke Content Marketing Strategy, with Mike Huber

August 22, 2018

Creating a content marketing strategy that generates results is a puzzling endeavor for many businesses.

In fact, a recent study discovered that 70 percent of marketers lack an integrated content strategy. But we also know that 82% of buyers want nothing to do with a salesperson until they’re ready to buy.

So how can you create a content marketing strategy that educates prospects about their problems, warms them up to your solution, and persuades them to purchase from YOU over your competitors?

Try implementing the “hub and spoke” content marketing model.

Let me explain.

Hub content is a unique, evergreen piece of content that someone is willing to exchange their contact information for in order to get. Some examples of hub content can be ebooks, white papers, infographics, interactive quizzes, or ultimate guides.

Spokes are more digestible pieces of content that are related to and link back to the hub content. They can be blog articles, social media posts, SlideShare presentations, videos, memes, etc.

I’ve invited Mike Huber, Senior Director of Strategy and Education at Vertical Measures, to explore this topic further.

So if you’re curious to know how to implement a hub and spoke content marketing model in your business so you can generate higher quality leads and sell to them faster, then you won’t want to miss this episode of Video Marketing Mastery.

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