Plenty of marketers think having a LinkedIn presence is enough. They’re wrong.
Earlier this year, LinkedIn added a new feature that let publishers upload native video content, and more importantly, see into the analytics — like who’s watching and what company they work for.
And now, the professional network has announced their push into selling video ads.
Better late than never, right?
This is a huge opportunity for early adopters to amplify their content on a platform that hasn’t been saturated by advertisers...yet.
And if you’re not using these features — and using them in a way to maximize attention and engagement — then you’re leaving all that highly engaged potential LinkedIn traffic you could be generating out in the cold.
Not to worry — we’re here to guide you in the right direction, plus update you on the latest news that matters in this episode of Video Marketing Mastery.