Ep. 114: How Long Does It Take To Make a Video

August 24, 2017

If you want to get married, you can run down to the courthouse and tie the knot with your lover in an hour, or you can spend 6 months pre-planning the perfect destination wedding at your favorite tropical paradise.


The point being, not all weddings are created equal.


The same goes for creating a professionally produced video — some are more complex than others.


In some cases, your video requires multiple interviews, with different people, in different locations. Other videos need animation, b-roll and professional voice over.


Some video shoots can be finished in a day, but others need three or more days.


So how do you know what the right timeline is for you?


The WireBuzz team shoots over 1,000 videos a year, and we’ve learned a thing or two about how to make the right video the first time.

When you budget enough time for each stage of the video creation process (pre-production, production, and post-production), then you’ll come away with a video asset that is less expensive and something that your organization can be proud of.


So if you want a clear understanding about how long it will take to make a video, then listen in to episode 114.


Ep. 113: Why Amazon Might Expand Their Services (And How to Know If You Should Too)

August 22, 2017

Are there additional services you could provide to offer a more complete experience for your customers?”


Before you answer, let me give you an example...


After working with dozens of clients, we noticed a recurring speed bump that was delaying our video marketing projects.


Often times, the client needed their web developer to add critical components to their website in order for the video to perform successfully.


And in some cases, they needed to create a brand new site.


As you can imagine, this was pushing back timelines and adding another layer of complexity to the client’s project.


So that’s when I asked myself, “How can I better cater to our existing clients?”


Suddenly, I had my lightbulb moment.


I tapped into my existing contacts, brought a web-developer onto my team, and started providing web-development services for our clients.


Now, if our clients need it, we’re able to optimize their website without delaying our primary business.


PLUS, we increased our revenue because 30% of our clients needed to update their website to get the best results from the video marketing tactics we were recommending.

So, I invite you to ask, “How can you better cater to your existing clients?”


And if you want to hear how Amazon is implementing this strategy into their business, along with the latest news in video marketing, then tune into today’s episode.


Ep. 112: How To Use Video In Each Stage of The Buyer’s Journey

August 18, 2017

Did you know that 80% of the buyer’s journey happens before someone reaches out to your sales team?

Consumers are different today.

They want to be independent of the sales person.

With all these changes in consumer behavior, you have to ask...

"How do you move people towards a buying decision without a sales person?"

The short answer: by using video at each stage of the buyer’s journey.

But if you really want to understand how to use video throughout the buyer’s journey, we need to go deeper than that, so tune in to today's episode of Video Marketing Mastery.


Ep. 111: How to Optimize The Most Important Pages of Your Website With Video

August 17, 2017

You're leaving money on the table.


That's the bad news.


The good news: it's easy to fix this problem with video.


You just need to understand the importance of adding high ROI videos on the highest trafficked pages of your website... the "Homepage," "Product" page, and "About Us" page.


I call these, "Non-Perishable" videos because 90% of your audience will see these.


But here's the thing...


Attention spans are shorter than ever, so you'll need videos that are attention-grabbing and pull people through the buyer's journey.


(hint: people are 144% more likely to buy after watching a product or service video).


So how do you "hack" people's attention, convince and convert them into customers?


That's what we'll dive into in this week's podcast episode.


PLUS — I'll be joined by my wife, Wendy, to answer your questions about video marketing, such as:


- How long does it take to make a great video?

- How do you price shop for the best video production vendor?

- What are some tips to beating out your competitors?

- And much more...


Ep. 110: How Green Screens Hurt Your Overall Production Value (And What To Do Instead)

August 9, 2017

Way too often, businesses reach out to the WireBuzz team with a request that makes me cringe...

They want to create a green screen video.

But here’s the thing..

Green screen videos are rarely appropriate for their business objective.

In fact, the majority of video projects we complete for our clients would perform worse if we implemented green screen technology.

There are several reasons for this.

So as you listen to today’s podcast, you’ll learn when to use green screen for your videos and when not to.

And as always, we’ll discuss all the major news headlines that matter to video marketers.


Ep. 109: Google vs. YouTube: How to Maximize Video Rankings On Each, with Eric Enge

August 7, 2017

What makes videos rank on Google compared to YouTube?

Google owns YouTube, so it would make sense if they used the same algorithm, right?

But that's not the case.

Savvy video marketers understand that the purpose of Google and YouTube is, first and foremost, to deliver revenue.

Thus, each platform has different algorithms to maximize that objective.

Then, you have to consider user intent (clue: people go to Google to find quick answers, but they're likely to spend more time on YouTube consuming content).

So how do you create the right video strategy to maximize your goals on both platforms?

I'm glad you asked :)

Because my guest on this week's podcast is Eric Enge, CEO of Stone Temple Consulting AND 2016 Search Marketer of the Year.

Eric recently did a study to evaluate which videos do better on Google compared to YouTube, and the results were shocking!

So listen in to discover how to optimize your videos to dominate both search engines.


Ep. 108: Three Daily Success Rituals That Create Video Marketing Masters

August 2, 2017

You don't have to be the smartest or brightest person in your field to become an expert.

That's a birth-blessing that only happens to a lucky few in every industry, and luck didn't strike me.

In spite of that, I learned how to be resourceful and it made up the difference.

So tune into this week's podcast because I'm going to share three daily success rituals that have transformed me into a video marketing master.

It's how I stay cutting-edge...

It's how I'm able to share relevant and unique information...

It's how I'm able to help businesses generate more revenue and go to the next level using video...

And it's a lot simpler than you may think.


Ep. 107: The 7 Most Significant Social Platforms for Video Marketers

August 1, 2017

YouTube, Facebook, and Instagram...

Most of us are familiar with the big 3 social platforms for video marketers. However, they're not the only ones catering their focus to video to meet consumer preferences.

Twitch is the world's leading video platform for gamers, and Musical.ly is a platform for creating, sharing and discovering short music videos.

Each community has over 10 million daily active users and they're growing fast.

But there's more...

Inside of this fast-and-fun podcast episode, we'll look at the seven most significant social platforms for video marketers, and share tips to leverage each one's unique personality.

Because syndicating the same video across each platform is a big no-no.

I'll be joined by Greg Jarboe, President of SEO-PR and thought leader in the video marketing space.

Together, we'll keep you up to speed with the latest developments in video marketing, including some shocking announcements from the VidCon event this past June.

  • What are the 5 big enhancements YouTube is making to their platform?
  • Where is video headed on Instagram?
  • If I gave Greg a free million dollars to invest in either Musical.ly or Twitter, where does he think that money would grow faster?

Tune into this week's episode to find out!


Ep. 106: Selecting the Right Key Performance Indicators for Your Online Video

July 26, 2017

I see businesses make the same mistake far too often with their videos...

They define how successful their video is by views… and that’s it.

Unfortunately, views don’t tell paint the entire picture.

Sure, views definitely don’t hurt. You want a lot of people to watch your video, right? But if you want to track the true success of your video — and measure ROI — you have to look beyond how many people viewed it.

Having a clearly defined set of goals is one of the most important steps in creating videos that succeed online. Before you ever write a script or hit record, your team needs to understand (and hopefully agree on) how success is going to be measured.

That’s why in this episode, I’m breaking down how to select the right video KPI’s (key performance indicators) along with specific questions you can ask to guide your next conversation with your team.

And as always, we’ll uncover all of the major news headlines that matter to video marketers.

Ready? Let’s roll!


Ep. 105: Talk Triggers: How to Turn Your Customers into Raving Advocates for Your Business, with Jay Baer

July 25, 2017

Standing out in today’s world isn’t as easy as it used to be.

It's noisier than ever, and customers are inundated with information. Social media feeds, emails, TV commercials, online ads… it seems nearly impossible to stand out and grab someone’s attention (and even harder to hold it).

It feels like the more we try to communicate, the more our customers ignore it.

It sounds counterintuitive, but the most successful businesses aren’t spending more on marketing and advertising — they’re actually spending less.

Why? Because they’re encouraging their customers to tell their story for them.

My guest on the podcast is none other than social media and customer service expert Jay Baer. Jay's approach to cut through the noise and stand out is simple, yet powerful: Deliver such an incredible experience for your customers that they WANT to tell their friends about you!

Jay calls these "talk triggers," and it's how he has been able to create loyal brand advocates who willingly share and promote their amazing experiences with their friends.

If you’re looking for ways to create a tribe of raving fans who become viral advocates for your business, then you don’t want to miss my interview with Jay Baer!