Ep. 116: The Three Building Blocks of a Successful Video

September 6, 2017

Looking to create a super successful video?

 

These three building blocks will give you the guidance needed to create a high-performing video, the first time.

 

Maybe you’re creating an explainer video [interlink] that educates visitors on your product or service and sits at the top of your homepage. Or, perhaps you need a testimonial video to help move prospects closer to making a purchase by building trust and overcoming common objections.

 

In any case, you can follow these three steps systematically to ensure the highest ROI for your video.

 

Building Block #1: Strategy

The strategy is like a map.

It’s the overall campaign plan that pinpoints the end destination and how to get there.

For instance, your campaign goal might be:

  • Getting sign ups for your email list
  • Converting leads into paying customers
  • Or getting registrants for your webinar

The important thing is to define the goal first, then work backward to map out how you will achieve it.

Building Block #2: Tactics

The tactics are the actions that support the strategy, like:

  • Using a specific hook at the beginning of the video to grab the viewer’s attention
  • Applying a certain scripting structure to the video
  • Deciding on an animated video or live action video

And lastly...

Building Block #3: Technique

These are the nuts and bolts that make up the video, such as:

  • The lighting
  • The shot selection
  • The music

Without knowing the techniques, you might miss reaching your end goal.

Ready to learn more about the three building blocks of a successful video? Get the full episode now.

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Ep. 115: Why Most Business Videos Fail, and How To Ensure Yours Succeed

August 31, 2017

Just because little Timmy has a camera and plays 6 hours of Starcraft everyday on his computer doesn’t qualify him as the best video production partner for your online business video.

Nor is the wedding videographer who did a fantastic job capturing the bride and groom’s sentimental moments.

As ridiculous as this sounds, I see marketers make this mistake all the time when their boss tasks them with creating a business video.

They start by asking, “Who do I know that has a camera?”

My friends, I’m telling you that’s the wrong way to get started, and it’s one of the main reasons why most business videos fail.

When you’re looking for someone to create your online business video, you need someone who already lives in the digital marketing world  — experts who specialize in conversions.

Because digital marketing experts will know how to map out the right strategy to generate results with that video.

Think about it like this...

Generating ROI with your business video is just like a passenger train.

You need to lay the tracks BEFORE you start the train, otherwise your passengers will never reach the final destination where they can BUY.

This is all lined out in the strategy phase before you start the creative process.

So listen in to discover how to build your train tracks the right way so that you ensure your business video succeeds.

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Ep. 114: How Long Does It Take To Make a Video

August 24, 2017

If you want to get married, you can run down to the courthouse and tie the knot with your lover in an hour, or you can spend 6 months pre-planning the perfect destination wedding at your favorite tropical paradise.

 

The point being, not all weddings are created equal.

 

The same goes for creating a professionally produced video — some are more complex than others.

 

In some cases, your video requires multiple interviews, with different people, in different locations. Other videos need animation, b-roll and professional voice over.

 

Some video shoots can be finished in a day, but others need three or more days.

 

So how do you know what the right timeline is for you?

 

The WireBuzz team shoots over 1,000 videos a year, and we’ve learned a thing or two about how to make the right video the first time.

When you budget enough time for each stage of the video creation process (pre-production, production, and post-production), then you’ll come away with a video asset that is less expensive and something that your organization can be proud of.

 

So if you want a clear understanding about how long it will take to make a video, then listen in to episode 114.

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Ep. 113: Why Amazon Might Expand Their Services (And How to Know If You Should Too)

August 22, 2017

Are there additional services you could provide to offer a more complete experience for your customers?”

 

Before you answer, let me give you an example...

 

After working with dozens of clients, we noticed a recurring speed bump that was delaying our video marketing projects.

 

Often times, the client needed their web developer to add critical components to their website in order for the video to perform successfully.

 

And in some cases, they needed to create a brand new site.

 

As you can imagine, this was pushing back timelines and adding another layer of complexity to the client’s project.

 

So that’s when I asked myself, “How can I better cater to our existing clients?”

 

Suddenly, I had my lightbulb moment.

 

I tapped into my existing contacts, brought a web-developer onto my team, and started providing web-development services for our clients.

 

Now, if our clients need it, we’re able to optimize their website without delaying our primary business.

 

PLUS, we increased our revenue because 30% of our clients needed to update their website to get the best results from the video marketing tactics we were recommending.


So, I invite you to ask, “How can you better cater to your existing clients?”

 

And if you want to hear how Amazon is implementing this strategy into their business, along with the latest news in video marketing, then tune into today’s episode.

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Ep. 112: How To Use Video In Each Stage of The Buyer’s Journey

August 18, 2017

Did you know that 80% of the buyer’s journey happens before someone reaches out to your sales team?

Consumers are different today.

They want to be independent of the sales person.

With all these changes in consumer behavior, you have to ask...

"How do you move people towards a buying decision without a sales person?"

The short answer: by using video at each stage of the buyer’s journey.

But if you really want to understand how to use video throughout the buyer’s journey, we need to go deeper than that, so tune in to today's episode of Video Marketing Mastery.

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Ep. 111: How to Optimize The Most Important Pages of Your Website With Video

August 17, 2017

You're leaving money on the table.

 

That's the bad news.

 

The good news: it's easy to fix this problem with video.

 

You just need to understand the importance of adding high ROI videos on the highest trafficked pages of your website... the "Homepage," "Product" page, and "About Us" page.

 

I call these, "Non-Perishable" videos because 90% of your audience will see these.

 

But here's the thing...

 

Attention spans are shorter than ever, so you'll need videos that are attention-grabbing and pull people through the buyer's journey.

 

(hint: people are 144% more likely to buy after watching a product or service video).

 

So how do you "hack" people's attention, convince and convert them into customers?

 

That's what we'll dive into in this week's podcast episode.

 

PLUS — I'll be joined by my wife, Wendy, to answer your questions about video marketing, such as:

 

- How long does it take to make a great video?

- How do you price shop for the best video production vendor?

- What are some tips to beating out your competitors?

- And much more...

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Ep. 110: How Green Screens Hurt Your Overall Production Value (And What To Do Instead)

August 9, 2017

Way too often, businesses reach out to the WireBuzz team with a request that makes me cringe...

They want to create a green screen video.

But here’s the thing..

Green screen videos are rarely appropriate for their business objective.

In fact, the majority of video projects we complete for our clients would perform worse if we implemented green screen technology.

There are several reasons for this.

So as you listen to today’s podcast, you’ll learn when to use green screen for your videos and when not to.

And as always, we’ll discuss all the major news headlines that matter to video marketers.

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Ep. 109: Google vs. YouTube: How to Maximize Video Rankings On Each, with Eric Enge

August 7, 2017

What makes videos rank on Google compared to YouTube?

Google owns YouTube, so it would make sense if they used the same algorithm, right?

But that's not the case.

Savvy video marketers understand that the purpose of Google and YouTube is, first and foremost, to deliver revenue.

Thus, each platform has different algorithms to maximize that objective.

Then, you have to consider user intent (clue: people go to Google to find quick answers, but they're likely to spend more time on YouTube consuming content).

So how do you create the right video strategy to maximize your goals on both platforms?

I'm glad you asked :)

Because my guest on this week's podcast is Eric Enge, CEO of Stone Temple Consulting AND 2016 Search Marketer of the Year.

Eric recently did a study to evaluate which videos do better on Google compared to YouTube, and the results were shocking!

So listen in to discover how to optimize your videos to dominate both search engines.

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Ep. 108: Three Daily Success Rituals That Create Video Marketing Masters

August 2, 2017

You don't have to be the smartest or brightest person in your field to become an expert.

That's a birth-blessing that only happens to a lucky few in every industry, and luck didn't strike me.

In spite of that, I learned how to be resourceful and it made up the difference.

So tune into this week's podcast because I'm going to share three daily success rituals that have transformed me into a video marketing master.

It's how I stay cutting-edge...

It's how I'm able to share relevant and unique information...

It's how I'm able to help businesses generate more revenue and go to the next level using video...

And it's a lot simpler than you may think.

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Ep. 107: The 7 Most Significant Social Platforms for Video Marketers

August 1, 2017

YouTube, Facebook, and Instagram...

Most of us are familiar with the big 3 social platforms for video marketers. However, they're not the only ones catering their focus to video to meet consumer preferences.

Twitch is the world's leading video platform for gamers, and Musical.ly is a platform for creating, sharing and discovering short music videos.

Each community has over 10 million daily active users and they're growing fast.

But there's more...

Inside of this fast-and-fun podcast episode, we'll look at the seven most significant social platforms for video marketers, and share tips to leverage each one's unique personality.

Because syndicating the same video across each platform is a big no-no.

I'll be joined by Greg Jarboe, President of SEO-PR and thought leader in the video marketing space.

Together, we'll keep you up to speed with the latest developments in video marketing, including some shocking announcements from the VidCon event this past June.

  • What are the 5 big enhancements YouTube is making to their platform?
  • Where is video headed on Instagram?
  • If I gave Greg a free million dollars to invest in either Musical.ly or Twitter, where does he think that money would grow faster?

Tune into this week's episode to find out!

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