Ep. 165: How to Use Video to Train Your Global Sales Team

July 18, 2018

Getting your sales team aligned with the same pitch can be difficult when they are spread out all over the world.

And it’s frustrating for sales managers or directors to hear that their sales representatives are miscommunicating the value of their product or service, handling objections differently, or going off script.  

Maybe you have a national sales conference once a year, or a bi-weekly conference call to help train your team, but what if that isn’t enough?

How do you standardize the training process to ensure that your entire sales team is operating on the same page?

The answer is, use video!

Recently, the WireBuzz team flew out to Fort Lauderdale to help a client with this exact issue. They are launching a new sales initiative and wanted to use video to help educate and train their sales team.

Their end goal is to organize the way their team communicates when they’re selling to prospects, no matter where they are located in the world. So if you want to learn how you can use video to train and align your sales team, then tune in to this episode of Video Marketing Mastery.

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Ep. 164: How to Build Brand Awareness & Recall on YouTube

July 12, 2018

“Over the next few years, we expect the power of online video to enable more than half of humanity to learn, share, innovate and participate.” — YouTube

Powerful words from YouTube’s recently published guide, “Turn Attention Into Action.”

YouTube is always looking for opportunities to drive user growth.

Remember when they launched the YouTube Go app in over 130 countries? They designed that app specifically for places with poor connectivity and expensive cellular data prices because they wanted to expand their services and grow their audience.

In other words, they understood the needs of developing countries, the intent of their audience and then provided them with a solution.

I’ve been talking about intent and relevancy lately because understanding consumer intent is the key to winning the hearts, minds, and dollars of your target customers.

Demographics alone rarely tell the whole story. Brands that understand demographic targeting AND audience intent are better positioned to grow and and expand their audience, just like YouTube did.

So if you want to learn how to add intent at the very center of your video marketing strategy, then you won’t want to miss this episode of Video Marketing Mastery.

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Ep. 163: How to Turn Your YouTube Audience Attention into Action

July 6, 2018

Human behavior is an interesting thing, isn’t it?

 

Humans are such creatures of habit, and in almost every case, we’re highly motivated by emotion. Even over wide selections of the population including different cultures and genders, there are recognizable patterns in people’s behavior.

 

So what’s our business takeaway? We crave consistency.

 

As marketers, we have trouble creating consistency, but a unified strategy is the key to success. When a user doesn’t get a consistent experience, they sense a disconnect.

 

So how do you capture the attention of your audience and turn that attention into action?

 

According to YouTube, you have to adapt your plan to the attention economy, which is something I’ve been saying for years.

 

You see, people who view video online are much more likely to be engaged and ready to take action versus people who watch traditional television.

 

The power of hyper relevancy is real and you need to be delivering the right message to the right people every time.

 

In this episode, I’ll break down YouTube’s new report, teaching you how to harness the attention of your audience and turn that attention into the results that matter to your plan.

 

If you’re ready to adapt your plan to the attention economy you don’t want to miss this episode of Video Marketing Mastery.

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Ep. 162: How to Use Video to Create Your Website’s Best Content, with Rand Fishkin

July 3, 2018

I’ve been in digital marketing since the beginning, and I can spot a revolutionary idea when I see one.

 

So when I first saw the Whiteboard Friday videos that Rand Fishkin’s and his team were creating, I knew it was something special.

 

It was 2007 and this was the first time that I saw digital marketing being taught visually. Not only did it force Rand to become a better teacher by having to draw out his thoughts, but the visual format helped his audience better understand the complexities of search engine optimization.

But it wasn’t an overnight success. It took years of publishing content consistently before Whiteboard Friday caught fire.

 

In this episode of Video Marketing Mastery, I sit down with Rand Fishkin, founder of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.

 

Rand and I discuss his past and current digital marketing endeavors and some lessons he learned along the way as he climbed from unknown entrepreneur to digital marketing guru.

 

We’ll even talk about SparkToro, Rand’s new software company that will make it easier for digital marketers to reach their audiences.

 

So if you’re ready to learn from one of the best in the digital marketing space, you don’t want to miss this episode of Video Marketing Mastery.

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Ep. 161: Why Investing in the Best Tools Will Help You Grow Your Video Marketing

June 29, 2018

When you first start out in digital marketing or video marketing, you have to be a Swiss Army knife.

 

Let me explain.

 

If you’ve ever used a Swiss Army knife, then you know that it gives you the function of many tools. However, I wouldn’t consider those tools to be the best in their class.

 

It has a screwdriver, but it’s not the best screwdriver. And it has a knife, but it’s not the best knife.


Get what I’m saying?

 

Now don’t get me wrong, a Swiss Army knife can get the job done. But if you had the best individual tools for the job, then you would probably get it done faster and easier.

 

So what does this have to do with video production or digital marketing? Well, if you’ve been the Swiss Army knife of your digital or video marketing team, then kudos to you, but that’s not a scalable way to grow your business.

 

If you want to create the best quality videos you possibly can, then you need to invest in the best tools and people for the job.

 

Which means that it’s time to retire the Swiss Army knife.

 

Your new arsenal of tools should include the right equipment, the right technology, and the right team members to grow and scale your business. And it that freaks you out a little bit, don’t worry because it’s not as overwhelming as it sounds.

 

In this episode of Video Marketing Mastery, I sit down with Kendall Matthews of Hassle Free 800 and we talk about growing your business, refining your strategy and using the right tools to get you there quicker and easier.

 

Plus, we’ll share the latest news in digital marketing.

 

So if you’re ready to trade in your Swiss Army knife for the right tools so you can grow and scale your digital marketing business, then you don’t want to miss this episode.

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Ep. 160: How Businesses are Adopting Video and the Biggest Trends

June 25, 2018

One of the best ways to become a top video marketer is to watch what other video marketers are doing, learn from their actions, and then apply that knowledge to your own campaigns.

 

As marketers, we often get hung up on things like how long our video should be instead of what’s really important - how to get your message across.

 

You see, brands are no longer asking if video is worthwhile as an investment, everyone knows it is, it’s all about the strategy and scalability.

 

If you don’t understand or keep up with the trends, you’ll have a hard time using video to your advantage. Luckily for us, Vidyard put together the 2018 Video in Business Report.

 

In this episode, I go over the 2018 Video in Business report and give you the highlights that will make a difference in how you operate your video marketing campaigns.

 

We’ll talk about the most popular day and time for people to watch business videos, the most common videos produced, the number of businesses using video on landing pages and emails, and more.

 

Whenever you want to pump up the jam...add a video.

 

So if you’re ready to improve your results with business video and do it the right way, the way that gets results and improves sales results then you need to tune into this episode of Video Marketing Mastery.

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Ep. 159: How to Track Your Prospects and Become an Attention Marketer

June 19, 2018

I’m obviously a huge advocate of video, but if you don’t have measurable goals associated with your videos, well...what’s the point?

 

So many companies aren’t using video to its full potential (or at all), or worse, they’re creating video, releasing it into the wild with no plan, and wondering why nothing is happening and why they have nothing tangible to show for their efforts.

 

I’ve said it a million times before because I really believe it - video is the #1 way to accelerate your sales cycle, it’s a powerful branding tool and content catalyst. There are a lot of ways to use video to your advantage, but doing it right is a totally different animal.

 

When I use video to provide value to people, I position myself as the guru. When people view you as the guru, you’re guaranteed to see some ROI come out of the videos you create. It’s as simple as that.

 

Now, you need to understand marketing, open loops in script writing, follow-up protocol, and the nuances of creating the greatest videos (no big deal, right?). But that’s what I’m here for.

 

In this episode, you’ll learn how to be an attention marketer - moving people from one stage of the buying process to the next and keeping them engaged the entire time.

 

If you’re ready to learn how to move people from Point A to Point Purchase, you need to listen to this episode of Video Marketing Mastery.

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Ep. 158: How to Leverage a Sniper’s Mind to Get Better Results

June 14, 2018

What do snipers and digital marketers have in common? A lot more than you might think.

 

In this episode of Video Marketing Mastery I sit down with David Amerland, author of The Sniper Mind, international speaker, author, and business journalist who’s keenly aware of the ways that a sniper mindset can catapult digital marketers to the next level.

 

Too often, aspiring digital marketers jump into their campaigns just wishing for the best and instantly regretting it. Without a proper game plan or understanding of your target audience, you could be jumping into a war zone, or at the very least, wasting a lot of time and money.

 

Another important and overlooked aspect of digital marketing is the emotional space, things like focus, discipline, priority setting...things that snipers just might know a lot about.

 

But the analogy drawing doesn’t end there, both snipers and digital marketers need a great deal of situational awareness, they need to be organized and deliberate, responsible, empathetic, and intentional.

 

And we aren’t just listing out a dictionary’s worth of attributes here, each of these qualities uniquely apply to both snipers and digital marketers. Bottom line -  there’s a lot we can learn from some of the most highly trained and focused people on the planet.

 

So if you’re ready to zero in on your digital marketing strategy with the focus of a sniper, you don’t want to miss this episode of Video Marketing Mastery.

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Ep. 157: Using the Power of Video to Create a Movement

June 13, 2018

 

If you’ve been listening to the Video Marketing Mastery podcast for any amount of time you know that the two women closest to me have both been touched by breast cancer.

 

After walking through breast cancer first with my mom and then with my wife, I’m extremely passionate about helping educate people about the disease.

 

When my mom was diagnosed with breast cancer I began working with Dr. Jay K. Harness to create videos and provide breast cancer answers to women. These short videos help educate patients and their families by answering frequently asked questions surrounding breast cancer.

 

These videos began generating millions of views and we knew that they were resonating with patients and their families...we were starting a movement of physician vetted information to arm women with an understanding of their disease.

 

Dr. Jay K. Harness and I have spent countless hours on multiple continents interviewing research doctors and providing the latest breast cancer information to people in terms that are easy to understand and easily digestible via video.

 

But we don’t just talk to ONE oncologist on this episode, oh no, I also speak with Dr. John Williams. Not only does Dr. Williams create great and informative breast cancer courses, but he does it with a technical setup we at Wirebuzz helped him create.

 

Dr. Williams is making his own waves in the breast cancer field and doing it with self-produced video.

 

So if you want to learn more about the involvement and impact Wirebuzz has had in the breast cancer space, learn how to start a movement in your own industry, and even know what it takes to create your own video setup, you don’t want to miss this episode of Video Marketing Mastery.

 

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Ep. 156: How to go From a One Man Band to a Video Production Army

June 9, 2018

A one-man band video production company is all about the hustle and grind. When it comes to video, doing it all by yourself is hard and something usually suffers, whether it’s the quality of the video, the administration part of your business or your own personal time.

 

Most of us start out as a one-man band production, but there usually comes a point when growing your video production team becomes inevitable.

 

But growing your video production team isn’t as easy as it sounds. You’ve got to find the right talent, understand how much to charge and figure out what the right pace for growth is for your company.

 

You’ve got to consider everything from the type of equipment you use to how anyone who represents your brand will be dressed to whether you’ll have makeup artists on set or not.

 

The good news - you don’t have to do everything at once. Growth is a process, you just need to understand which things to do first and how to scale at a pace that works for you.

 

In this episode, I speak with Jeff Harrison from Swing Point Media to provide our growth tips and marketing secrets.

 

If you’re ready to transition from one man band to growing company, you don’t want to miss this episode of Video Marketing Mastery.

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