June 19, 2018
I’m obviously a huge advocate of video, but if you don’t have measurable goals associated with your videos, well...what’s the point?
So many companies aren’t using video to its full potential (or at all), or worse, they’re creating video, releasing it into the wild with no plan, and wondering why nothing is happening and why they have nothing tangible to show for their efforts.
I’ve said it a million times before because I really believe it - video is the #1 way to accelerate your sales cycle, it’s a powerful branding tool and content catalyst. There are a lot of ways to use video to your advantage, but doing it right is a totally different animal.
When I use video to provide value to people, I position myself as the guru. When people view you as the guru, you’re guaranteed to see some ROI come out of the videos you create. It’s as simple as that.
Now, you need to understand marketing, open loops in script writing, follow-up protocol, and the nuances of creating the greatest videos (no big deal, right?). But that’s what I’m here for.
In this episode, you’ll learn how to be an attention marketer - moving people from one stage of the buying process to the next and keeping them engaged the entire time.
If you’re ready to learn how to move people from Point A to Point Purchase, you need to listen to this episode of Video Marketing Mastery.
June 14, 2018
What do snipers and digital marketers have in common? A lot more than you might think.
In this episode of Video Marketing Mastery I sit down with David Amerland, author of The Sniper Mind, international speaker, author, and business journalist who’s keenly aware of the ways that a sniper mindset can catapult digital marketers to the next level.
Too often, aspiring digital marketers jump into their campaigns just wishing for the best and instantly regretting it. Without a proper game plan or understanding of your target audience, you could be jumping into a war zone, or at the very least, wasting a lot of time and money.
Another important and overlooked aspect of digital marketing is the emotional space, things like focus, discipline, priority setting...things that snipers just might know a lot about.
But the analogy drawing doesn’t end there, both snipers and digital marketers need a great deal of situational awareness, they need to be organized and deliberate, responsible, empathetic, and intentional.
And we aren’t just listing out a dictionary’s worth of attributes here, each of these qualities uniquely apply to both snipers and digital marketers. Bottom line - there’s a lot we can learn from some of the most highly trained and focused people on the planet.
So if you’re ready to zero in on your digital marketing strategy with the focus of a sniper, you don’t want to miss this episode of Video Marketing Mastery.
June 13, 2018
If you’ve been listening to the Video Marketing Mastery podcast for any amount of time you know that the two women closest to me have both been touched by breast cancer.
After walking through breast cancer first with my mom and then with my wife, I’m extremely passionate about helping educate people about the disease.
When my mom was diagnosed with breast cancer I began working with Dr. Jay K. Harness to create videos and provide breast cancer answers to women. These short videos help educate patients and their families by answering frequently asked questions surrounding breast cancer.
These videos began generating millions of views and we knew that they were resonating with patients and their families...we were starting a movement of physician vetted information to arm women with an understanding of their disease.
Dr. Jay K. Harness and I have spent countless hours on multiple continents interviewing research doctors and providing the latest breast cancer information to people in terms that are easy to understand and easily digestible via video.
But we don’t just talk to ONE oncologist on this episode, oh no, I also speak with Dr. John Williams. Not only does Dr. Williams create great and informative breast cancer courses, but he does it with a technical setup we at Wirebuzz helped him create.
Dr. Williams is making his own waves in the breast cancer field and doing it with self-produced video.
So if you want to learn more about the involvement and impact Wirebuzz has had in the breast cancer space, learn how to start a movement in your own industry, and even know what it takes to create your own video setup, you don’t want to miss this episode of Video Marketing Mastery.
June 9, 2018
A one-man band video production company is all about the hustle and grind. When it comes to video, doing it all by yourself is hard and something usually suffers, whether it’s the quality of the video, the administration part of your business or your own personal time.
Most of us start out as a one-man band production, but there usually comes a point when growing your video production team becomes inevitable.
But growing your video production team isn’t as easy as it sounds. You’ve got to find the right talent, understand how much to charge and figure out what the right pace for growth is for your company.
You’ve got to consider everything from the type of equipment you use to how anyone who represents your brand will be dressed to whether you’ll have makeup artists on set or not.
The good news - you don’t have to do everything at once. Growth is a process, you just need to understand which things to do first and how to scale at a pace that works for you.
In this episode, I speak with Jeff Harrison from Swing Point Media to provide our growth tips and marketing secrets.
If you’re ready to transition from one man band to growing company, you don’t want to miss this episode of Video Marketing Mastery.
June 5, 2018
Being a great marketer is like being a great chef, sometimes it takes many iterations before you craft the perfect recipe. Even then, it’s important to continually run new tests to try and make it better.
Marketers and video creators who favor perfectionism over failing forward struggle to overcome adversity. Why? Because they think that they aren’t smart enough to do it right the first time.
This isn’t the case at all. At least not for me and my team. We’re always iterating, always learning from the analytics and always tinkering to get optimal results.
In this episode, I sit down with a member of the WireBuzz digital strategy team, Tim Alwell, and we’ll walk you through the process of identifying flaws in your digital execution.
We’ll discern the real problems you’re facing in your digital marketing and strategize the solution.
So if you’re ready to learn how to audit your digital performance (hint: failure IS an option), then you need to push play on this episode of Video Marketing Mastery.
June 1, 2018
If you feel like your brand is spread too thin and you’re having trouble getting traction on YouTube, it’s probably time to niche down.
Often brands want to put out content on everything they have any knowledge on, but this kind of content strategy provides too little value to your audience.
A watered down content strategy breaks trust with your audience, weakens your brand positioning and doesn’t add value. In short, people won’t be coming back.
The most important thing you can do on YouTube is to be the GURU within a specific niche. There are brands on YouTube right now that are absolutely killing it when it comes to niching down.
You don’t have to be a small brand to niche down. Some of the biggest brands have positioned themselves as thought leaders in very specific niches, so they can pinpoint their target audience, engage them, and convert them.
As with all things video, you need a content marketing plan. In this episode, I talk to the Senior Evangelist at vidIQ, Jeremy Vest and we break down how to grow your YouTube channel and we reveal some big brands that are getting it right already.
If you want to grow your YouTube following and make a big impact with your brand, tune into this episode of Video Marketing Mastery.
May 30, 2018
I think we all know that in today’s market, if you sit still for a moment, you die.
What do I mean by that? The market is moving so fast in nearly every industry that staying on top of trends and learning from them has become paramount to survival.
Many companies find something that works for them and they stick with it. If it ain’t broke, don’t fix it, right? Wrong.
A quick scan of the news surrounding digital marketing and you’ll realize that things are changing all over the place.
If you think that these changes don’t apply to you, you’re going to have a rude awakening when you realize you’re too far behind to catch up.
In this episode of Video Marketing Mastery, I’m going to deliver a lot of news from a lot of industries. You need to be paying attention to news from a variety of industries and then apply it to your business.
When other companies are looking toward the future, that’s your opportunity to evaluate what they’re doing, think outside of the box use it to drive your business forward.
If you’re ready to learn how to stay ahead of trends and use them to thrive in your industry, then you don’t want to miss this episode of Video Marketing Mastery.
May 24, 2018
We all know that great video ads are important to the success of our overall advertising plan. But we also know (or at least, we should), that great video ads can, and should, be complex.
Wouldn’t it be nice if you could spend a couple of hours and minimal budget on a video and gain hundreds or even thousands of conversions?
Unfortunately, it’s not that easy. If you want to create a video that not only converts but stands the test of time, it’s going to cost both time and money and it’s going to require real professionals.
YouTube Director is promising a lot of things that, realistically, is not going to deliver for most people. From the time commitment to the financial commitment to the length of the video, the conversions you’ll get just won’t match the conversions that a truly professional video would produce.
In this episode of Video Marketing Mastery, I sit down with WireBuzz’s Director of Strategy, Marcus Krieg to talk about the difference between YouTube Director and a professionally produced video.
Hint, it’s more than just price.
If you want to spend your video production budget wisely and make the best choices to get the most conversions, you don’t want to miss this episode.
May 22, 2018
Do you ever feel discouraged because you have a lot of content to share, but you’re working with a tight budget that makes you feel pinched?
Too many companies think they need a massive production budget to produce thought leadership video content, but that’s just not the case.
And if your organization isn’t using video to position themselves as thought leaders, then they’re missing out on a big opportunity to capture market share.
That’ because video converts more prospects than any other content medium, so don’t discount it!
In this episode of Video Marketing Mastery, I’m moments from a speaking appearance in Gothenburg, Sweden, where I chatted with Thomas Hofland, a frequent contributor to the podcast and we discuss the right (and affordable) equipment needed to produce great thought leadership videos on the cheap.
What really matters with thought leadership content is your strategy, what you’re saying, who you’re saying it to and where you’re posting it.
We’ll give you the inside scoop on the what, where, and who of creating great thought leadership videos at a price that won’t bust your budget.
May 18, 2018
If you’ve listened to the show before, you know that I’ve had to navigate past learning disabilities for most of my life.
From grade school through high school, I visited one professional after the next to better understand my learning disorder. However, all the conflicting advice just caused more confusion and frustration.
But there’s one man who has been a guiding light throughout this journey, and that man is my dad.
My dad helped me through the hard years and celebrated with me when I was accepted into the University of Arizona SALT Center.
Now, I’m on the Business Advisory Board for the University of Arizona SALT Center and I’m helping clients reach past their prospects attention distractions to make a real impact.
In this episode of Video Marketing Mastery, my dad and I walk down memory lane and talk about what learning disorders look like and how that’s shaped who I am today. Plus, you’ll discover how to transfer your businesses’ message into the minds of your digitally distracted customers.