Ep. 136: How to Use Video to Set Up Your First Client Meeting

January 17, 2018

Have you ever brought a buddy to a conference so you could avoid awkwardly introducing yourself to people? Why not use the same tactic to introduce yourself to potential clients before your first face-to-face meeting.

 

Only this time, your buddy is a video that positions you as the ‘guru’ their business has been desperately searching for.

 

Let’s back up for a second. You need to understand that your prospects don’t read, they want things explained to them succinctly and visually.

 

If you want to get your message across to your target audience, traditional marketing methods just won’t work anymore. Only 18% of buyers are even willing to talk to a salesperson until they’re ready to buy.

 

So, how do you transfer the information from your salespeople (who they don’t want to talk to) into the heads of your prospects.

 

Videos. And probably more than one.

 

If you’re ready to tell your story to prospects and move them through your sales cycle faster using video, then tune into this episode of Video Marketing Mastery!

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Ep. 135: How to Use Video in B2B Marketing

January 15, 2018

Did you know that most of your prospects don’t want to talk to your sales team? You can thank the internet for that, and for fundamentally changing the way we do business.

 

So how do you get someone’s attention when they don’t want anything to do with you until the moment they’re ready to buy?

 

B2C marketers think that consumers don’t need a lot of information to make a buying decision, and B2B marketers think that getting a consumer to buy is more difficult than it really is.

 

But here’s the rub, it doesn’t matter if you’re selling to businesses or to individuals. The goal is the same.

 

What matters is how effective you are at packaging the information and beliefs that make your product a no-brainer and transferring them into your prospect’s head. And if you don’t package that information in a compelling way, then your prospect’s won’t digest it (and the sale will be lost).  

 

We don’t want that to happen to you.

 

In this episode, Marcus Krieg, Director of Strategy, and I talk about how businesses can use video to sell to other businesses.

 

So, if you want to understand how to adjust your video marketing strategy to get better results, then you’re going to love this episode of Video Marketing Mastery!

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Ep. 134: When To Be Creative vs. When To Execute

January 12, 2018

When you watch a great video, I doubt that you’re thinking, “hmm...I wonder what went into creating this .” Most people aren’t considering the planning, people, and equipment that went into making a successful video.

They only care about one thing — “how is this video relevant to me.”

But as a video creator, it’s a different story. You need plan out the strategy, the script, the gear you need, and the location(s) of the shoot. All of these things contribute to creating a great video that seems effortless.

In this episode of Video Marketing Mastery, the Wirebuzz team and I take you into the field as we prepare for an actual shoot, featuring me!

Preparing for your shoot is just as important, if not more important, than production day itself. And you already know how the saying goes, “if you fail to plan, you plan to fail.”

So tune into this episode to discover what that pre-production process looks like so that your shoot day doesn’t fall flat. Plus, we’ll share how (and why) you should conduct a post-shoot debrief session.

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Ep. 133: Why Finalizing Video Proofs on Mobile Devices Is Important in 2018

January 12, 2018

A new year needs a new marketing plan, right?

And 2018 is going to be the year of the mobile device.

You’re probably already limiting the devices you carry around with you, and with the invention of the smartphone, you hardly need to carry around your camera anymore.

I’m betting you already use your phone to check your emails, and post on social media.

Heck, there’s a good chance that you’re reading this post on your phone, too.

But have you considered the value of ensuring your website videos are smartphone friendly?

Take a moment, wherever you are, and look around. How many people near you are glued to their phone right now? If you’re not capturing that audience with your video content, you’re missing out on valuable sales.

And you will continue to miss out on those sales unless you start ensuring that each video you make looks enticing and easy to read on mobile devices.

We are charging rapidly towards a one device life and if you aren’t prepared for it, you’ll be left behind. This episode of Video Marketing Mastery will give you some actionable steps to ensure you’re leading the one device life parade.

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Ep. 132: The Smartest Video Marketing Trends For 2018

January 3, 2018

The Smartest Video Marketing Trends For 2018

 

Video marketing trends are evolving… again.

 

At WireBuzz, we create over 1,000 videos per year. We are testing tactics in dozens of markets including…

- Healthcare

- Printing

- Automotive

- Professional Services

- Education

 

As a result, we detect new trends in video marketing months (sometimes years) before they go mainstream.

 

So for 2018, we examined the digital marketing landscape and curated the smartest video trends that you should look out for this year.

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Ep. 131: How to Never Run Out Of Content Ideas Again, with Mark Traphagen

December 13, 2017

Struggling to come up with new and compelling topic ideas for your content marketing?

It happens.

Coming up with awesome content ideas on a regular basis is a big challenge marketers face all the time.

It just takes a little creativity and forward-thinking to unlock a treasure trove of novel ideas (that are probably hiding right under your nose).

And we're gonna show you how to do that ...while sipping' on some Arizona micro-brews :)

Mark Traphagen, Senior Director of Brand Evangelism at Stone Temple Consulting, is our returning guest.

And he's a master at taking two disparate ideas and weaving them together to create unique content that stands out.

Plus, we'll discuss the "early adopter advantage" and how you can capitalize on opportunities to build an engaged audience.

So if you're interested in hearing our best tips and tricks for creating limitless pieces of unique content, then you're going to love this episode of Video Marketing Mastery!

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Ep. 130: What is App-Interconnectivity and How Does It Relieve Your Customer’s Pain?

November 22, 2017

Everywhere I look, businesses and apps are marrying up with complementary partners to create a seamless experience for end-users.

For instance...

  • Apple iOS 10 opened the floodgates by integrating third-party apps within iMessage (e.g. ESPN, Evernote, DropBox, etc.)
  • YouTube partnered with Ticketmaster to connect fans with concert tickets and tour information directly on the artist's YouTube page
  • Gmail is adding enterprise tools (e.g. Trello, Asana, Docusign, etc.) natively into their platform so users can get work done without leaving their inboxes

I'm calling this new chapter we’re living through the "App-Interconnectivity Phase" and it's all about eliminating the unnecessary burdens and pain that your customers are feeling.

Which raises the question...

How can your business, product, or service “get it on” with another business, product, or service that’s complimentary, so that you can add value to your customers?

That's the question we'll be breaking down in this episode of Video Marketing Mastery (plus, we’ll cover the latest news in digital marketing).

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Ep. 129: How to Maintain Control of the Sales Process Using Video

November 21, 2017

Imagine if your prospect understood the value of your solution as well as you did. It would make purchasing your product or service a no-brainer, right?

But how do you package that value together and deliver it in a way that's educational, engaging and transformative enough for someone to buy?

Here at WireBuzz, we've been helping our clients create selling sequences that path prospects all the way through the buyer's journey, from awareness to purchase.

And it always starts with context ...because context is king.

Great marketers (and copywriters) understand context better than anyone. They can step into their prospect's shoes and join the conversation that's already happening in their head.

From there, your content just needs to align with your customer's journey so they can glide through the buyer’s journey quickly —  like a slip 'n slide.

This is how smart marketers control the sales process and predict ROI. And when you add in video, you get even better results.

So if you're excited to learn more about creating an on-demand sales experience that your customers actually enjoy and end with them wanting to buy, then you're going to love this episode of Video Marketing Mastery.

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Ep. 128: How to Get 20x More Shares On LinkedIn

November 9, 2017

Plenty of marketers think having a LinkedIn presence is enough. They’re wrong.

 

Earlier this year, LinkedIn added a new feature that let publishers upload native video content, and more importantly, see into the analytics — like who’s watching and what company they work for.

 

And now, the professional network has announced their push into selling video ads.

 

Better late than never, right?

 

This is a huge opportunity for early adopters to amplify their content on a platform that hasn’t been saturated by advertisers...yet.

 

And if you’re not using these features — and using them in a way to maximize attention and engagement — then you’re leaving all that highly engaged potential LinkedIn traffic you could be generating out in the cold.

 

Not to worry — we’re here to guide you in the right direction, plus update you on the latest news that matters in this episode of Video Marketing Mastery.

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Ep. 127: The Ultimate Reason Why Longer Videos Drive More Sales

October 26, 2017

Time after time, I hear marketers preaching the same “golden rule” of video...

“Your videos need to be short! Shorter videos perform better than longer videos.”

Everyone is convinced that if your video is longer than 2 minutes, it won’t be effective…

Except for me.

Here at WireBuzz, we’ve been preaching a completely different gospel for a long time.

Not because shorter videos don’t work. Those quick 30-second videos have their time and place.

But if your goal is to move your prospect towards a buying decision faster — not just grab a quick burst of attention — then long-form videos are the way to go.

Why? Because longer videos give your most qualified buyers a chance to stick around, learn more about your product or service, then move closer to a decision to buy.

Try doing that with a 30-second video.

Plus, the YouTube search ranking gods will smile upon your longer videos when they keep your viewer on their platform longer.

All-in-all, long videos are still effective in driving sales, and we’re here to steer you in the right direction in this episode of Video Marketing Mastery.

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