Ep. 104: LinkedIn’s New Video Feature: What Marketers Need to Know

July 19, 2017

It seems like every social platform has responded to the video-first world we’re living in.

Facebook, Instagram, Snapchat — everyone is investing in video to keep their users coming back for more.

But one platform is limping into the party late, and it’s time to call them out...

LinkedIn is finally adding native video to their platform, which is a signal that most businesses still don’t understand the impact video can have on your bottom line.

But even though they’re about three years late, LinkedIn’s new update includes some interesting features that businesses should pay close attention to (which keeps me interested for now).

From LinkedIn’s new native video feature to the latest news that matters to video marketers, it’s all going down in this week’s episode!

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Ep. 103: Sales Psychology: How to Maximize Your Potential and Crush Your Quota, with Dan Lier

July 18, 2017

Dan Lier has spoken all over the world, training and inspiring hundreds of thousands on how to master the art of sales. But, he also understands that crushing your quota isn’t just about prospect calls and clever pitches.

Sales is more than just a numbers game. It’s a mental game, too. The greatest salespeople in the world aren’t always the most talented, but they find an edge by mastering sales psychology.

And most importantly, they believe in themselves as much as their product or service.

I had the chance to connect with Dan while I was on vacation in Hermosa Beach, and as you’ll hear in our interview, Dan reveals the secrets to sales performance, and what it really takes to crush your quota!

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Ep. 102: How to Double Your Website Engagement

July 12, 2017

Ever since we launched the Video Marketing Mastery Podcast, it’s been a goal of mine to do one thing:

Help you become a better digital marketer.

It’s the main reason this podcast is about so much more than just video marketing strategies. Every time we publish a new episode, I want to help you take another step towards understanding how to leverage the power of video to grow your business.

But to do that, you need a balance of tips and tactics, along with the latest news and trends.

So in this episode, we’re uncovering the biggest stories and headlines from Facebook, YouTube, Instagram and Google to help you stay ahead of the curve and understand the role video plays in growing your business.

Plus, I’ll explain the one thing you must have on your website if you want to double your engagement rates!

Ready? Let’s go!

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Ep. 101: How to Supercharge Your Content Strategy with Video (with Marcus Sheridan)

July 11, 2017

It used to be if you wanted to make a purchase or do business with someone, you would have to get on the phone or meet with a sales rep.

But it’s 2017, and the ways in which we prefer to make a buying decision has drastically changed.

Customers are bypassing your sales team and doing their own research on their own time. They don’t want to be hassled by a sales rep; they’d rather read reviews, browse your website, and search YouTube to get their questions answered.

In fact, most of your customers don’t want to deal with a salesperson until they have to make a purchase.

Now more than ever, the buyer is in control of the sales process, not the salesperson. Today, a smooth buyers journey is paved with content (at least for businesses that adapt), and if you want to more customers to the finish line sooner, video is the way to go.

If there’s anyone who understands the role and value of video in the sales process, it’s Marcus Sheridan. You might know him as The Sales Lion, but to me, he’s the king of using content to build trust and drive sales.

That’s why I’ve invited Marcus to join me again on the podcast to talk about how buying habits have changed, and how smart businesses are using content — not sales people — to sell their products or services.

Tune in to hear how your business can use the most powerful sales tool to pave the way for your customers — video!

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Ep. 100: Behind the Scenes of Todd’s Career in Talk Radio

July 5, 2017

Before I was “the video guy,” I spent a number of years behind the mic in talk radio.

Those years taught me a lot about connecting with an audience and digging into a story to get to the heart of what really matters — both of which help me every day as a digital marketer.

My years in radio didn’t just pave the way for me to become a digital marketer, though. I also got to work alongside and learn from some of the top names in talk radio.

And none influenced my career more than Charles Goyette.

Charles was the host (and my partner-in-crime) for Arizona’s #1 talk show, where we would “boldly go where no other talk show had gone before.”

I’ve never met anyone who could peel back the layers of a developing story like Charles, which is why we were able to unravel five of the biggest scandals in the history of Arizona.

I want to pull back the curtain and give you a raw, honest look at my years working as an investigative reporter.

In this episode, Charles joins me as a special guest to take you behind the scenes of our dangerous days working together on Arizona’s #1 talk show.

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Ep. 98: What Google’s Mobile-First Initiative Means for Your Business

June 28, 2017

Think about the world we lived in 20 years ago.

No Facebook or Twitter.

No stories on Instagram or snaps on Snapchat.

Believe it or not, Google hadn’t even registered their domain name yet.

Now, these digital household names dominate our devices, influence our culture, and drive the ways we stay connected — both personally and professionally.

The ways we communicate and connect with friends, family and brands have changed more in the last 20 years than ever before in human history. The scary part is it’s only moving faster.

For your business, that means a steady stream of change you’ll have to navigate.

Even as a digital marketer, I’m overwhelmed at times with how quickly things change. But if anything, it’s taught me the value of staying ahead of the curve — always looking a few miles down the road. That way I can guide you with smart insights to help you grow your business.

That’s why these weekly news updates are so important. If you want to invest in the right tools and use them to grow your business, you need to know what’s happening in the world of video marketing.

In this episode, Barry Schwartz joins us to explain what Google’s new mobile-first index means for your business, and how you can prepare your website before they roll it out.

Plus, we’ll talk about the latest video marketing news like Facebook’s new mission statement and how Snapchat and Instagram continue to ride the video trend.

Here’s to building a smart strategy that’s designed for tomorrow’s digital world!

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Ep. 97: How to Improve Your Account-Based Marketing Strategy with Video

June 27, 2017

We’ll be the first to admit…

Inbound marketing isn’t the best strategy for every business.

Depending on what kind of products or services you offer, you might be better off targeting a clearly defined set of accounts or prospects.

In other words, you may see better results hunting (ABM) than farming (Inbound).

But account-based marketing (or ABM) still requires you to be strategic in how you convince and convert your prospects. ABM models are highly relational, so your sales reps need to be savvy in how they reach out and nurture those 1-to-1 connections — especially with digital tools.

That means finding creative ways to increase demand for your product or service through personalized video and email outreach.

Joining us on the show is Tyler Lessard, the VP of Marketing at Vidyard, a video hosting platform that helps businesses drives sales with video. Like me, Tyler is obsessed with helping businesses leverage video to:

- Build deeper relationships with viewers
- Learn more about your audience
- Turn viewing insights into revenue

That’s why I invited him to join me for this episode of the podcast to discuss how to creatively combine video with an ABM strategy to convert more of your prospects into customers.

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Ep. 96: How Katy Perry Pushed the Boundaries of Live Video

June 21, 2017

We live in a culture that’s obsessed with the celebrity. From tabloids to reality TV, we’re fascinated by the lifestyles of the rich and famous. And now, with social media and live video, we can feel more connected to them than ever.

Which is why Katy Perry’s video campaign for the release of her upcoming album was so brilliant.

Capitalizing on her audience’s desire to learn everything about her, Katy livestreamed her life for 4 straight days on YouTube. Fans got to watch her eat, sleep, sing, and hang out with other celebrities during her livestream, Witness World Wide.

 And like any good video marketing team, her editors cut down the highlights of the livestream into sharable, bite-sized videos.

So if you want to learn more about why Katy Perry’s video marketing stunt was so successful, plus news from Foot Locker, Snap, Twitter, and more, you won’t want to miss out on this podcast episode!

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Ep. 95: How to Use Music and Sound in Your Business Video

June 20, 2017

Every once in awhile, we get a client that likes to grill our team on the types of equipment and software we use:  

  • “Are you using the latest RED technology?”
  • “Do you shoot everything in 4K?”
  • “How many megapixels does your camera have?”
  • “So what kind of lenses do you use?”

They might think they sound like the video expert, but as soon as they start with questions like these, they unknowingly demonstrate their lack of sophistication with video production.

While video quality is important, they overlook the most important element of video: sound.

 Though it’s much more subtle, sound can ultimately make or break a video. White noise, pops, echos, and muffled voices can all create big distractions, ruining the viewer’s experience.

Sound should work seamlessly with the visual elements of your video. Whether you’re recording audio, selecting the right voice over artist, or choosing background music, you can’t afford to let your audio be an afterthought during your next production.

That’s why I’ve asked Stronz Vanderploeg, our award-winning Director of Production, to share some helpful information about music and sound on this week’s podcast episode. Tune in!

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Ep. 94: How to Avoid a Video Marketing Train Wreck

June 14, 2017

Video marketers have a tendency to make video sound like the end-all be-all to any business problem — making it out to be the holy grail of digital marketing.

But the truth is, even the best videos won’t take the place of tried and true online marketing tactics. In order for your videos to perform (and more importantly — generate ROI) you need to use them as a part of a larger strategy.

Videos need to be seamlessly integrated with the rest of your marketing to be effective, so that you don’t end up with a train wreck on your hands.

As with every Video Marketing Mastery podcast episode, I want to do everything I can to make sure your business is approaching video marketing in a smart, strategic way. So listen to this podcast episode to learn how to avoid the trainwreck and “keep everything on track”, plus the latest in video marketing news!

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