Ep. 131: How to Never Run Out Of Content Ideas Again, with Mark Traphagen

December 13, 2017

Struggling to come up with new and compelling topic ideas for your content marketing?

It happens.

Coming up with awesome content ideas on a regular basis is a big challenge marketers face all the time.

It just takes a little creativity and forward-thinking to unlock a treasure trove of novel ideas (that are probably hiding right under your nose).

And we're gonna show you how to do that ...while sipping' on some Arizona micro-brews :)

Mark Traphagen, Senior Director of Brand Evangelism at Stone Temple Consulting, is our returning guest.

And he's a master at taking two disparate ideas and weaving them together to create unique content that stands out.

Plus, we'll discuss the "early adopter advantage" and how you can capitalize on opportunities to build an engaged audience.

So if you're interested in hearing our best tips and tricks for creating limitless pieces of unique content, then you're going to love this episode of Video Marketing Mastery!

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Ep. 130: What is App-Interconnectivity and How Does It Relieve Your Customer’s Pain?

November 22, 2017

Everywhere I look, businesses and apps are marrying up with complementary partners to create a seamless experience for end-users.

For instance...

  • Apple iOS 10 opened the floodgates by integrating third-party apps within iMessage (e.g. ESPN, Evernote, DropBox, etc.)
  • YouTube partnered with Ticketmaster to connect fans with concert tickets and tour information directly on the artist's YouTube page
  • Gmail is adding enterprise tools (e.g. Trello, Asana, Docusign, etc.) natively into their platform so users can get work done without leaving their inboxes

I'm calling this new chapter we’re living through the "App-Interconnectivity Phase" and it's all about eliminating the unnecessary burdens and pain that your customers are feeling.

Which raises the question...

How can your business, product, or service “get it on” with another business, product, or service that’s complimentary, so that you can add value to your customers?

That's the question we'll be breaking down in this episode of Video Marketing Mastery (plus, we’ll cover the latest news in digital marketing).

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Ep. 129: How to Maintain Control of the Sales Process Using Video

November 21, 2017

Imagine if your prospect understood the value of your solution as well as you did. It would make purchasing your product or service a no-brainer, right?

But how do you package that value together and deliver it in a way that's educational, engaging and transformative enough for someone to buy?

Here at WireBuzz, we've been helping our clients create selling sequences that path prospects all the way through the buyer's journey, from awareness to purchase.

And it always starts with context ...because context is king.

Great marketers (and copywriters) understand context better than anyone. They can step into their prospect's shoes and join the conversation that's already happening in their head.

From there, your content just needs to align with your customer's journey so they can glide through the buyer’s journey quickly —  like a slip 'n slide.

This is how smart marketers control the sales process and predict ROI. And when you add in video, you get even better results.

So if you're excited to learn more about creating an on-demand sales experience that your customers actually enjoy and end with them wanting to buy, then you're going to love this episode of Video Marketing Mastery.

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Ep. 128: How to Get 20x More Shares On LinkedIn

November 9, 2017

Plenty of marketers think having a LinkedIn presence is enough. They’re wrong.

 

Earlier this year, LinkedIn added a new feature that let publishers upload native video content, and more importantly, see into the analytics — like who’s watching and what company they work for.

 

And now, the professional network has announced their push into selling video ads.

 

Better late than never, right?

 

This is a huge opportunity for early adopters to amplify their content on a platform that hasn’t been saturated by advertisers...yet.

 

And if you’re not using these features — and using them in a way to maximize attention and engagement — then you’re leaving all that highly engaged potential LinkedIn traffic you could be generating out in the cold.

 

Not to worry — we’re here to guide you in the right direction, plus update you on the latest news that matters in this episode of Video Marketing Mastery.

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Ep. 127: The Ultimate Reason Why Longer Videos Drive More Sales

October 26, 2017

Time after time, I hear marketers preaching the same “golden rule” of video...

“Your videos need to be short! Shorter videos perform better than longer videos.”

Everyone is convinced that if your video is longer than 2 minutes, it won’t be effective…

Except for me.

Here at WireBuzz, we’ve been preaching a completely different gospel for a long time.

Not because shorter videos don’t work. Those quick 30-second videos have their time and place.

But if your goal is to move your prospect towards a buying decision faster — not just grab a quick burst of attention — then long-form videos are the way to go.

Why? Because longer videos give your most qualified buyers a chance to stick around, learn more about your product or service, then move closer to a decision to buy.

Try doing that with a 30-second video.

Plus, the YouTube search ranking gods will smile upon your longer videos when they keep your viewer on their platform longer.

All-in-all, long videos are still effective in driving sales, and we’re here to steer you in the right direction in this episode of Video Marketing Mastery.

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Ep. 126: The 3 Videos Every Business Needs

October 20, 2017

Want to know what the real job of marketers is today?

It’s to be attention hackers.

No, I don’t mean in some sneaky way. Great marketers understand how to stop their audience in their tracks, and give them just enough information to leave them wanting a bit more.

Problem is, most businesses like to overshare and dump all the information they can on their customers.

Just like an overstuffed Chipotle burrito, they cram as much as they can into a website, email, or even a video.

When you think about your customer's’ journey, you need to view that journey as a series of small steps, not one giant leap.

And there’s no better way to lead them through that journey than with video.

That’s why every business — no matter the size or industry — needs three types of videos in their funnel to convince and convert their prospects at faster rates:

  1. Homepage explainer video
  2. Product overview video
  3. Testimonial video

Each one of those videos has an important part to play, and I’m breaking all three down in this episode of Video Marketing Mastery.

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Ep. 125: The 3 Principles To Reclaim Value In The Attention Economy

October 19, 2017

Did you know that traditional media, such as print, television, and radio, is 7x more expensive and only 20% as effective as it used to be?

It’s not because people aren’t watching TV or reading magazines.

People tune out mass media advertising because they don’t need it to learn about new products, services, or technologies anymore. They can search for that information on their own using the internet.

We live in an attention economy, where consumer attention is limited and always comes at a price.

And that price is skyrocketing because every day there are more companies, more brands, and more products all fighting for customer attention.

So what are some solutions to maximize attention rates, reduce advertising cost, and pull people through a buyer’s journey to acquire new customers?

I’ve asked Thales Teixeira, a Harvard Business School professor, to share a few attention hacks with you. He specializes in viral advertising, digital marketing, and how to effectively capture consumer attention to build your brand.

Pretty cool, right?

So if you want to learn actionable strategies that are working for marketing leaders and advertisers today, then you won’t want to miss this episode of Video Marketing Mastery.

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Ep. 124: Newsjacking: How Marketers Can Capitalize On Breaking News

October 12, 2017

What if you could create a surge of new website traffic and brand awareness just by piggybacking off of breaking news stories?

It's called newsjacking.

If you haven't heard of it before, newsjacking is when you leverage trending news to elevate your brand's message. And it doesn't always have to be news specific to your industry — it can be local and world news, too.

It’s a marketing strategy that celebrities, politicians, authority figures and brands of all sizes can (and do) leverage.

And it's an easy way to join a bustling conversation and offer unique value that separates you from your competition.

But there's a right way and a wrong way to do it.

The right way can generate new leads and buyers for your business without spending any money on advertising., But the wrong way can offend your customers and create a reputation management nightmare.

So if you want to learn how you can capitalize on breaking news to create floods of traffic and attention for your business, then tune into this episode of Video Marketing Mastery.

 

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Ep. 123: Marketing Lessons Learned From Hugh Hefner

October 4, 2017

In light of Hugh Hefner’s recent passing, I wanted to share a few marketing lessons I learned from him as a 9-years old kid.

At the time, my grandpa was a member of the Playboy club. And occasionally, he’d bring me along (he’d pay the doorman to let me in).

As I’m sure you can imagine, the whole experience was fascinating, but what I really remember are the marketing lessons I learned along the way.

If you want to hear exactly what those lessons were, how I’ve used them to build a 7-figure business, and how you can do the same, then I think you’re going to love this episode of Video Marketing Mastery

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Ep. 122: Discover Who Your Biggest Competitor Is (It’s Not Who You Think)

September 29, 2017

Almost every business has misidentified who their real competition is, and yours is no different.

Contrary to what most businesses think, your biggest competitor isn’t the business down the street or the company who recently stole work from you.

No, no, no.

Your biggest competitor… is your customer’s ATTENTION SPAN.

It’s the most scarce and valuable resource today.

Digital marketing experts estimate that most Americans are exposed to 4,000 - 10,000 brand advertisements each day.

That’s a tsunami of commercials, Facebook ads, Google ads, print ads, plus everything else on your phone that’s fighting for your attention, like text message alerts and email notifications.

Today’s rockstar marketers and sales closers have learned how to hack people’s attention and hold it long enough to deliver their message in full.

When I understood and implemented this, people started buying from me 68% faster. and what it takes to win the minds of your customers… then you’ll love this episode.

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