November 9, 2017
Plenty of marketers think having a LinkedIn presence is enough. They’re wrong.
Earlier this year, LinkedIn added a new feature that let publishers upload native video content, and more importantly, see into the analytics — like who’s watching and what company they work for.
And now, the professional network has announced their push into selling video ads.
Better late than never, right?
This is a huge opportunity for early adopters to amplify their content on a platform that hasn’t been saturated by advertisers...yet.
And if you’re not using these features — and using them in a way to maximize attention and engagement — then you’re leaving all that highly engaged potential LinkedIn traffic you could be generating out in the cold.
Not to worry — we’re here to guide you in the right direction, plus update you on the latest news that matters in this episode of Video Marketing Mastery.
October 26, 2017
Time after time, I hear marketers preaching the same “golden rule” of video...
“Your videos need to be short! Shorter videos perform better than longer videos.”
Everyone is convinced that if your video is longer than 2 minutes, it won’t be effective…
Except for me.
Here at WireBuzz, we’ve been preaching a completely different gospel for a long time.
Not because shorter videos don’t work. Those quick 30-second videos have their time and place.
But if your goal is to move your prospect towards a buying decision faster — not just grab a quick burst of attention — then long-form videos are the way to go.
Why? Because longer videos give your most qualified buyers a chance to stick around, learn more about your product or service, then move closer to a decision to buy.
Try doing that with a 30-second video.
Plus, the YouTube search ranking gods will smile upon your longer videos when they keep your viewer on their platform longer.
All-in-all, long videos are still effective in driving sales, and we’re here to steer you in the right direction in this episode of Video Marketing Mastery.
October 20, 2017
Want to know what the real job of marketers is today?
It’s to be attention hackers.
No, I don’t mean in some sneaky way. Great marketers understand how to stop their audience in their tracks, and give them just enough information to leave them wanting a bit more.
Problem is, most businesses like to overshare and dump all the information they can on their customers.
Just like an overstuffed Chipotle burrito, they cram as much as they can into a website, email, or even a video.
When you think about your customer's’ journey, you need to view that journey as a series of small steps, not one giant leap.
And there’s no better way to lead them through that journey than with video.
That’s why every business — no matter the size or industry — needs three types of videos in their funnel to convince and convert their prospects at faster rates:
- Homepage explainer video
- Product overview video
- Testimonial video
Each one of those videos has an important part to play, and I’m breaking all three down in this episode of Video Marketing Mastery.
October 19, 2017
Did you know that traditional media, such as print, television, and radio, is 7x more expensive and only 20% as effective as it used to be?
It’s not because people aren’t watching TV or reading magazines.
People tune out mass media advertising because they don’t need it to learn about new products, services, or technologies anymore. They can search for that information on their own using the internet.
We live in an attention economy, where consumer attention is limited and always comes at a price.
And that price is skyrocketing because every day there are more companies, more brands, and more products all fighting for customer attention.
So what are some solutions to maximize attention rates, reduce advertising cost, and pull people through a buyer’s journey to acquire new customers?
I’ve asked Thales Teixeira, a Harvard Business School professor, to share a few attention hacks with you. He specializes in viral advertising, digital marketing, and how to effectively capture consumer attention to build your brand.
Pretty cool, right?
So if you want to learn actionable strategies that are working for marketing leaders and advertisers today, then you won’t want to miss this episode of Video Marketing Mastery.
October 12, 2017
What if you could create a surge of new website traffic and brand awareness just by piggybacking off of breaking news stories?
It's called newsjacking.
If you haven't heard of it before, newsjacking is when you leverage trending news to elevate your brand's message. And it doesn't always have to be news specific to your industry — it can be local and world news, too.
It’s a marketing strategy that celebrities, politicians, authority figures and brands of all sizes can (and do) leverage.
And it's an easy way to join a bustling conversation and offer unique value that separates you from your competition.
But there's a right way and a wrong way to do it.
The right way can generate new leads and buyers for your business without spending any money on advertising., But the wrong way can offend your customers and create a reputation management nightmare.
So if you want to learn how you can capitalize on breaking news to create floods of traffic and attention for your business, then tune into this episode of Video Marketing Mastery.
October 4, 2017
In light of Hugh Hefner’s recent passing, I wanted to share a few marketing lessons I learned from him as a 9-years old kid.
At the time, my grandpa was a member of the Playboy club. And occasionally, he’d bring me along (he’d pay the doorman to let me in).
As I’m sure you can imagine, the whole experience was fascinating, but what I really remember are the marketing lessons I learned along the way.
If you want to hear exactly what those lessons were, how I’ve used them to build a 7-figure business, and how you can do the same, then I think you’re going to love this episode of Video Marketing Mastery
September 29, 2017
Almost every business has misidentified who their real competition is, and yours is no different.
Contrary to what most businesses think, your biggest competitor isn’t the business down the street or the company who recently stole work from you.
No, no, no.
Your biggest competitor… is your customer’s ATTENTION SPAN.
It’s the most scarce and valuable resource today.
Digital marketing experts estimate that most Americans are exposed to 4,000 - 10,000 brand advertisements each day.
That’s a tsunami of commercials, Facebook ads, Google ads, print ads, plus everything else on your phone that’s fighting for your attention, like text message alerts and email notifications.
Today’s rockstar marketers and sales closers have learned how to hack people’s attention and hold it long enough to deliver their message in full.
When I understood and implemented this, people started buying from me 68% faster. and what it takes to win the minds of your customers… then you’ll love this episode.
September 26, 2017
ideo marketing is a whole ‘nother beast compared to its counterparts. Unlike your day-to-day content marketing efforts, a great video that generates ROI requires the right equipment, a video production team, scriptwriters and funnel experts.
And considering most digital marketers are first generation search marketing and web development specialists, it’s easy to see why agencies struggle with video — it’s a new paradigm.
But anyone with a daily commitment to educate themselves and stay relevant with industry trends can improve their skills.
Just like my good friend and mentor, Arnie Kuenn, CEO of Vertical Measures. He’s an expert in SEO and content marketing, but he’s actively studying how video complements his business. Together, we’ll explore the challenges that agencies face with video as well as what’s working now with SEO and mobile.
September 22, 2017
Let's face it. Running a video ad campaign can feel scary, especially if you’ve never done it before. You're hoping to find that winning ad, but results aren’t guaranteed.
So, is there a smart way to approach it?
Well, there are a few lessons we can learn from the Greek yogurt brand, Chobani, who achieved viral success with their recent video ad — amassing 21.9 million views and 400,000 engagements.
Here's what they did...
Instead of playing it slow and testing one ad at a time, they ran 12 different ad campaigns with 8 different partners.
This allowed them to collect exponentially more data in a shorter amount of time, and find the one ad that resonated most with their market, which happened to be a 90-second video showing you how to make different banana berry dishes with their yogurt.
The bottom line is this: run series of little tests often, see what yields the best results, and then do more of what worked.
If you want to learn more about how Chobani used "micro-testing" to generate 21.9 million views, plus the latest news in digital marketing, then you won't want to miss this podcast episode!
September 19, 2017
In the mid 1980s, the average time that passed before you would hear the vocals on any radio song was 23 seconds.
Today, that number has dropped to just 5 seconds.
The music industry is adapting to our shorter attention span, which averages 1 second less than a goldfish.
They understand that attention is a scarce commodity, and you have to get to the goods quickly if you want people to hear your message.
The same goes for digital marketers who want to capture their audience’s attention and convert at faster rates.
My guest on today’s episode is Hubert Léveillé Gauvin, a doctoral student in music theory at The Ohio State University.
He analyzed the Billboard’s top 10 songs over the last 30 years and made some fascinating discoveries as they relate to attention span, and how marketers need to adjust to stay competitive.
Press play to listen to the full episode!