Ep. 141: Could Censorship be the Kiss of Death for Facebook?

March 16, 2018

Nobody likes it when Big Brother shows up and censors them.


Remember when you could go online and basically say whatever you wanted without fear of being deleted...and then all of a sudden, Big Brother showed up.


One by one websites started censoring their users, stopping them from ever expressing opposing positions.


But users won’t stand for this kind of censoring for very long before they find another platform to use. It’s almost formulaic in nature when you see the rise and fall of major platforms. Users flock there for freedom and leave when the censors show up.


Unfortunately, Facebook seems to be following this same formula. About a year ago, they implemented stronger censorship rules, and that’s the point I like to call...the kiss of death.


I know it might sound crazy, but in the last year Facebook's usage has gone down, despite its stock going up. Users are looking for something new, something fresh, something free.


So join me in this episode as I discuss what increased censorship and decreased usage could mean for Facebook, and your marketing efforts on the platform.


Ep. 140: How to Create an Inbound Organization with Dan Tyre

March 9, 2018

So, you have an awesome product or service, but for some reason, customers aren’t flocking to you for it.


Maybe you feel like your marketing tactics are successful on paper, but they’re just not producing the results you need.


Your marketing and sales teams each have no idea what the other is doing, but you’re not sure how to align them.


Basically, you like the idea of being an inbound organization, but you don’t know how to execute the strategy. Or maybe you don’t even know what inbound is.


If this sounds like you, then you need to tune into this episode of Video Marketing Mastery.


In this episode, I interview Dan Tyre of Hubspot. Yes, THE Hubspot. And we talk about the ins and outs of inbound and why every organization needs to understand this important and powerful concept.


In fact, Dan’s such an inbound expert, he just wrote the book on it, literally. So we’ll discuss the concepts of the book in-depth as well.


If you want to transform your organization and provide value to your customers and prospects alike, you don’t want to miss this episode.


Ep. 139: Why Mapping Out Your Video Marketing Campaigns is Critical

February 21, 2018

Most of the time, you don’t jump in your car and head on a vacation and then make all of the plans for your trip once you’re there, right?


If you want to have a successful and relaxing vacation, you make the majority of your plans ahead of time. You book the hotel, you choose what activities you want to do, you scope out restaurants, you plan.


Some of the most stressful vacations I’ve ever been on were not well planned and ended up costing me time and money. Why? Because we didn’t do our research to find out what the best and most affordable restaurants were and we had to figure out what to do once we were there - what a waste of time!


Creating effective marketing videos works much the same way. If you want your video to be successful, you have to know what the end goal will be and work backward.


If you don’t have a marketing plan, you need one. If you don’t know how to make one, you need someone who does. Without these components, you can’t expect your video to work for you and generate ROI.


So if you want to learn how to work your way backward for video marketing success, hit that play button.


Ep. 138: How Changes at Google, GoPro, and Instagram Impact Digital Marketers

February 15, 2018

Ch-ch-ch-changes are all around us, especially those of us who are digital marketers. The nature of digital marketing is that it’s ever-changing and volatile.


If you want to survive as a business today you need to be on the cutting edge at all times, the cutting edge of your industry and the cutting edge when it comes to marketing tactics.


Unfortunately, most businesses just find something that works and run it into the ground.

The internet is a great example of businesses failing to adopt trends until it’s too late. Back in the early 90’s companies laughed at me when I told them they needed to get online, but now you literally can’t run a successful business without a strategic online presence.


Some of the most notable online organizations out there (think Facebook, Instagram, Google) have paved the way for online marketers to thrive, but many still choose not to learn from their successes.


I follow the latest video marketing news and stay ahead of the trends so I can keep you updated.


Join us for this episode of Video Marketing Mastery where I’ll go over what Google and Instagram are doing that affects marketers and why GoPro can’t keep up with an industry they created.


Ep. 137: Facebook Algorithm Change 2018: What Businesses Need to Know

February 6, 2018

Imagine this, you’re scrolling through your newsfeed on Facebook and you’re seeing nothing but ads and content from businesses. Frustrating, right?


When we use social networks, we don’t mind ads once in a while, but we really like to see what our friends and families are posting. Facebook knows this, and they’re changing the algorithm on all of us.


However, if you’re a business, it’s likely that you’ve been spending a lot of money to create great content and post it on Facebook to get it in front of your followers.  Gone are the days where content alone will get you a lot of engagement.


Facebook is now a “pay-to-play” platform. In fact, creating great content for Facebook could now be a waste of your time without a corresponding ad campaign.


“But I’ve spent so much time and money optimizing my Facebook page, was that all a waste??” Good question, no. And there are some things you can do if you’ve invested a lot of time, we’ll give you the tips in this episode.


Facebook is still the most powerful ad platform out there, so don’t write it off.


Over 75% of Facebook and Instagram followers visit the platform at least once per day according to Neil Patel.


Check out this episode to learn how to tap into the most robust ad targeting platform out there and channel success even after the algorithm change.


Ep. 136: How to Use Video to Set Up Your First Client Meeting

January 17, 2018

Have you ever brought a buddy to a conference so you could avoid awkwardly introducing yourself to people? Why not use the same tactic to introduce yourself to potential clients before your first face-to-face meeting.


Only this time, your buddy is a video that positions you as the ‘guru’ their business has been desperately searching for.


Let’s back up for a second. You need to understand that your prospects don’t read, they want things explained to them succinctly and visually.


If you want to get your message across to your target audience, traditional marketing methods just won’t work anymore. Only 18% of buyers are even willing to talk to a salesperson until they’re ready to buy.


So, how do you transfer the information from your salespeople (who they don’t want to talk to) into the heads of your prospects.


Videos. And probably more than one.


If you’re ready to tell your story to prospects and move them through your sales cycle faster using video, then tune into this episode of Video Marketing Mastery!


Ep. 135: How to Use Video in B2B Marketing

January 15, 2018

Did you know that most of your prospects don’t want to talk to your sales team? You can thank the internet for that, and for fundamentally changing the way we do business.


So how do you get someone’s attention when they don’t want anything to do with you until the moment they’re ready to buy?


B2C marketers think that consumers don’t need a lot of information to make a buying decision, and B2B marketers think that getting a consumer to buy is more difficult than it really is.


But here’s the rub, it doesn’t matter if you’re selling to businesses or to individuals. The goal is the same.


What matters is how effective you are at packaging the information and beliefs that make your product a no-brainer and transferring them into your prospect’s head. And if you don’t package that information in a compelling way, then your prospect’s won’t digest it (and the sale will be lost).  


We don’t want that to happen to you.


In this episode, Marcus Krieg, Director of Strategy, and I talk about how businesses can use video to sell to other businesses.


So, if you want to understand how to adjust your video marketing strategy to get better results, then you’re going to love this episode of Video Marketing Mastery!


Ep. 134: When To Be Creative vs. When To Execute

January 12, 2018

When you watch a great video, I doubt that you’re thinking, “hmm...I wonder what went into creating this .” Most people aren’t considering the planning, people, and equipment that went into making a successful video.

They only care about one thing — “how is this video relevant to me.”

But as a video creator, it’s a different story. You need plan out the strategy, the script, the gear you need, and the location(s) of the shoot. All of these things contribute to creating a great video that seems effortless.

In this episode of Video Marketing Mastery, the Wirebuzz team and I take you into the field as we prepare for an actual shoot, featuring me!

Preparing for your shoot is just as important, if not more important, than production day itself. And you already know how the saying goes, “if you fail to plan, you plan to fail.”

So tune into this episode to discover what that pre-production process looks like so that your shoot day doesn’t fall flat. Plus, we’ll share how (and why) you should conduct a post-shoot debrief session.


Ep. 133: Why Finalizing Video Proofs on Mobile Devices Is Important in 2018

January 12, 2018

A new year needs a new marketing plan, right?

And 2018 is going to be the year of the mobile device.

You’re probably already limiting the devices you carry around with you, and with the invention of the smartphone, you hardly need to carry around your camera anymore.

I’m betting you already use your phone to check your emails, and post on social media.

Heck, there’s a good chance that you’re reading this post on your phone, too.

But have you considered the value of ensuring your website videos are smartphone friendly?

Take a moment, wherever you are, and look around. How many people near you are glued to their phone right now? If you’re not capturing that audience with your video content, you’re missing out on valuable sales.

And you will continue to miss out on those sales unless you start ensuring that each video you make looks enticing and easy to read on mobile devices.

We are charging rapidly towards a one device life and if you aren’t prepared for it, you’ll be left behind. This episode of Video Marketing Mastery will give you some actionable steps to ensure you’re leading the one device life parade.


Ep. 132: The Smartest Video Marketing Trends For 2018

January 3, 2018

The Smartest Video Marketing Trends For 2018


Video marketing trends are evolving… again.


At WireBuzz, we create over 1,000 videos per year. We are testing tactics in dozens of markets including…

- Healthcare

- Printing

- Automotive

- Professional Services

- Education


As a result, we detect new trends in video marketing months (sometimes years) before they go mainstream.


So for 2018, we examined the digital marketing landscape and curated the smartest video trends that you should look out for this year.