Ep. 118: How to Use Facebook Ads in Different Stages of the Buying Process, with Steve Hetrick

September 14, 2017

Looking to use Facebook Ads to generate more targeted leads for your business?

With over 1.71 billion monthly active users, it’s a utopia for virtually any business that wants more traffic.

 

But the Facebook gold rush has spread like wildfire, and our newsfeeds are saturated with more ads than ever before.

 

Marketing experts see the trends — people are becoming more immune to ads and costs are rising due to increased competition.

 

After all, no one wakes up and thinks, “I can’t wait to sign up for a free webinar on Facebook today!”

 

So how do you hack their attention and get them interested in what your business has to offer, without hemorrhaging your budget?

 

I’m bringing on Steve Hetrick, Director of Advertising at Wirebuzz, to shed light on this topic.

 

Together, we’ll be sharing the ins and outs of using Facebook ads to move people through the different stages of the buying process.

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