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Todd Hartley from WireBuzz reveals the secrets of video marketing. Discover the video strategies and techniques that will help your business build an audience, generate leads, and close more deals.
Episodes
Friday Oct 23, 2020
Thursday Oct 22, 2020
Thursday Oct 22, 2020
As I mentioned in my last podcast, video marketing requires a digital strategy. And having a strategy for a video shoot is no different.
Successful shoots require location scouts, storyboards, contract negotiations, and a WHOLE LOTTA planning! Pre-production is key to getting quality footage that aligns with the video’s goals, and at WireBuzz we don’t just wing it, we pre-plan to capture something AMAZING! We wouldn’t offer our clients anything less.
Plus, we have a team huddle after every shoot to debrief and identify what we did well and what we could do better. Because there will always be learning opportunities.
We recently shot a national TV commercial and the crew was kept on their toes! But we were prepared and are super stoked about the footage we captured.
This week on the podcast I talk to WireBuzz Producer Alicia Longo and Director of Production Devon “Devo” Dresbek about how they strategized for the big shoot. We discuss all of the wins and both team members weigh in on what we could improve on next time.
The process we consistently use to become the best in our industry was taught to us by my friend Dr. Jay Harness, one of the top cancer experts in the world, who recently joined me on Ep. 284 “How To Be The Best In The World.” You can find that episode on iTunes, Stitcher, or Google Play by searching “Video Marketing Mastery.”
Video is the most powerful tool in business and with the right strategy and execution we can consistently achieve our client’s goals.
“A satisfied customer is the best business strategy of all.” - Michael LeBoeuf
Click play to hear how we strategize during pre-production for high quality results that bring our customers back over and over again.
Wednesday Oct 21, 2020
Tuesday Oct 20, 2020
Tuesday Oct 20, 2020
Sunday Oct 18, 2020
Saturday Oct 17, 2020
Thursday Oct 15, 2020
Thursday Oct 15, 2020
40% of sales reps say that prospecting is the hardest part of the sales process. AND reps report that 21% of their day is spent writing cold emails - what a time suck.
The good news is that less than half of sales teams report using video as part of prospecting...now THAT'S what I call a COMPETITIVE EDGE!
There’s an art to ice-breaking in this new remote selling world. So, in this episode I explain how to use personalized video to generate more leads into your funnel, nurture and close them. And it’s not hard if you follow my steps.
Just pick up your cell phone, record a quick video, introduce yourself, provide relevant value and demonstrate your willingness to be helpful.
You can use personalized videos in emails, social media, and text messages, but the trick is to always add value into their universe first.
I also dive into an awesome article by Vidyard that touches on all the basics of video prospecting. I’ll talk about how to use video, how to eliminate time sucking emails, and how to write a good script.
Using video to ice-break new prospects will help you PUMP UP THE JAM in no time. Click play to find out how.
Thursday Oct 15, 2020
Wednesday Oct 14, 2020