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Todd Hartley from WireBuzz reveals the secrets of video marketing. Discover the video strategies and techniques that will help your business build an audience, generate leads, and close more deals.
Episodes
Tuesday Nov 17, 2020
Friday Nov 13, 2020
Thursday Nov 12, 2020
Thursday Nov 12, 2020
By now, you should know that I’m a total nerd for the sales process.
So is my friend in life and business, Neal Tricarico. Neal is a former Tony Robbins Exec, and is a sales ROCKSTAR.
In this episode, Neal and I nerd out about the importance of building rapport with your prospects. Studies show that 45% of the sale is won through rapport.
Rapport is about building strong, trusting and beneficial relationships. You don’t build rapport, though - you establish it. Of course you can use video to establish a level of connection with your prospects, but really, it’s about the human-to-human relationship.
People do business with people they have relationships with, so you always have to be building relationships. Making friends is the most important part of sales and retention.
Training someone on rapport isn’t teaching them something new. It’s bringing them back to the core of their existence. Rapport establishes a different energy and level of connectedness, and as you master the ability to establish rapport, you will become consciously aware of the moment where you and your prospect are in sync physiologically and intellectually. That’s the turning point of your conversation.
Neal created his “Sales Strengths Identifier” assessment to help you determine, from a metric-driven standpoint, your strengths as an intentional sales leader and what your natural skills are for establishing rapport. You can go to NealTricarico.com and click “Take the Quiz Now!“ to take Neal’s assessment for free.
Wednesday Nov 11, 2020
Sunday Nov 08, 2020
Saturday Nov 07, 2020
Friday Nov 06, 2020
Thursday Nov 05, 2020
Thursday Nov 05, 2020
Customer testimonial stories are vital assets for your website. But if you’re doing it wrong, they won’t work.
A “one size fits all” approach to your audience doesn’t work because it doesn’t feel intimate to the buyer. And if you’re putting your brand in the spotlight instead of your customer, you’re going to lose out big time.
Relevancy is key. Your customer testimonials have to be hyper relevant to the prospect you target. So that means you should have a different video for each type of persona you sell to.
Let me break this down for you:
The stories that are remembered are the ones that have heroes that go through amazing transformations. Why the heck else would Marvel and Star Wars break box offices records with every release?
So in your customer testimonials, you need a key opinion leader (KOL) or influencer from your client’s company to tell a story about how your product or service transformed their lives. Then you target prospects who are just like the KOL in your video.
When you put your prospects in the shoes of your heroic client, you can show them how your business can also change their lives. This helps create an emotional connection - because they can relate, in a very personal way. The more they relate with the story, the higher your sales results will be.
On this episode of Video Marketing Mastery I talk with Jordan Herelle, WireBuzz Senior Digital Strategist, about how to get your client to tell a story that’s hyper relatable, uses the persona you want to attract, and creates an emotional experience for your prospect. We also walk through making the story visually compelling and where it should live on your customer journey page.
If you’re not using customer testimonials on your website, or if you’re not getting the results you want, this episode is for you! Also, head to wirebuzz.com/303 to see two testimonial story samples that will show you how the same company tells different stories for different types of customers.
Wednesday Nov 04, 2020
Tuesday Nov 03, 2020