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Todd Hartley from WireBuzz reveals the secrets of video marketing. Discover the video strategies and techniques that will help your business build an audience, generate leads, and close more deals.
Episodes
Friday Nov 27, 2020
Thursday Nov 26, 2020
Wednesday Nov 25, 2020
Wednesday Nov 25, 2020
With Covid continuing to shutter in-person events and business, LinkedIn has become a place where people show up to build relationships and make real connections.
And you already know that I preach using video to drop knowledge bombs, but what about leveraging LinkedIn Live and Events to build rapport and community? What’s the difference between the two?
LinkedIn Live is a public broadcast best used for Q&A, general discussions, and breaking news to create brand awareness and reach. Currently Live is in beta and you have to go through an application process to use the feature (link in resources).
Linkedin Events are private to attendees and better suited for educational or industry-specific events in order to build community and rapport with a specific audience. As long as you’re an admin, you can host an event from your company page and either livestream or webinar link.
But regardless of if you’re using one or both methods, there are some common themes on how to properly them:
- Be consistent so people know when to show up
- Promote your Live Broadcast or Event on your pages
- Give advice, serve, and teach your audience
- Engage with your prospects and be genuinely curious
- Bring interesting concepts to the table and mix it up
Now is the time to start leveraging LinkedIn Live, or at minimum, Linkedin Events to grow your business. That's why I asked Russ Johns from #PirateBroadcast to come on the show and drop some pirate’s booty on how he has grown his Live audience.
If you’re ready to start building your LinkedIn community, start engaging regularly with prospects, and be willing to serve your audience, this episode of Video Marketing Mastery is for you!
Tuesday Nov 24, 2020
Monday Nov 23, 2020
Sunday Nov 22, 2020
Saturday Nov 21, 2020
Friday Nov 20, 2020
Thursday Nov 19, 2020
Wednesday Nov 18, 2020