Ep. 360: How To Use Questions To Sell Faster

Sometimes a sale comes easy, but let’s be realistic - it’s not very common. And if a prospect doesn’t have an emotional connection to your solution, they will never buy from you. 

So, if you want to close more deals, you have to connect with your customers' pain and goals on an emotional level in order to sell to them the right way.

Sometimes people just don't know what they want. When I’m talking to a prospect I ask them what problem they are trying to solve. When I pick up on their pain points, I can easily identify a solution. 

There are 4 main questions you need to ask to find your prospects’ pain point:

• What are they struggling with?
• What are their goals for the year?
• Who are their different persona groups? 
• Where are their leads falling out in their sales process?

Think of it this way: Be your customer's therapist. Discover who they are, what they are trying to accomplish, and you will become the trusted advisor that will totally UP THEIR GAME! 

In this episode of Video Marketing Mastery, I talk to Senior Digital Strategist Jordan Herelle about the WireBuzz sales process and what we call the Discovery Phase. In this episode you’ll learn how to help your customer by asking the right questions, how to do research for that meeting, and how to optimize the process of what they're selling.

Never go straight in for the hard sell or you will immediately lose trust. If you're not asking your customers questions about their pain and frustrations right off the bat, this episode is for you!