Ep. 332: How To Stand Out In A 3 Second World With Brendan Kane

No matter what industry you’re in, you’re investing in your marketing team to make great content. And you don’t want that money to go to waste - ideally you want it to create ROI.

So in a world where people have on demand access to everything they want, you have a limited time to hack their attention.

If you know me, you know I’m a nerd for attention hacking. And with 16 BILLION messages sent out on digital platforms every day, you have to make the first 3 seconds count.

If your content can gain the attention of your prospect in the first 3 seconds, you’re going to be able to hold them for the next 7 seconds, which will give you enough time to start adding value. If positioned properly, you can hold their attention through your story and ultimately...your call to action. 

In this episode of Video Marketing Mastery, I speak with Brendan Kane, author of “Hook Point, How to Stand Out in a 3-Second World.” In this interview, Brendan reveals the power of hook points - a communication tool that helps marketers package their messages in an attention grabbing way. And THAT leads to better opportunities - both online and off.

Do I have your attention yet? 

Whether you’re promoting yourself, a brand, your product, or a service...this information is for you. So sit back and take notes because we’re going to break down how to thrive in this micro-attention world. CLICK PLAY! You know you wanna.