April 19, 2017
There’s been a huge turnover in industry leaders in a very short amount of time. Instead of Blockbuster, we now stream movies and shows on Netflix. People are using Uber instead of calling a cab. Even big hotel chains are playing second fiddle to Airbnb.
So how are these multi-billion dollar companies losing customers to rapidly growing startups? With such large budgets, how did they miss the mark and fail to keep up?
They made the mistake of getting comfortable, relying on the status quo to maintain their success. And now, even businesses that you wouldn’t expect to be easily affected by the advances of technology are seeing tough competition.
That’s why it’s important to stay on top of marketing and business news every single week. It’s important to learn from today’s big fish like Google and Facebook, who know that the next obstacle is just around the corner and the fight to stay on top is never over.
So tune into this week’s podcast to hear the latest news in tech, social media, and video marketing!
April 18, 2017
To watch the live recording of this episode, visit the show notes.
If you still think of your marketing strategy as “BtoB” or “BtoC,” you might want to re-evaluate. Instead, think about your customers, prospects, and audience as people, and establish a human-to-human connection.
No matter what kind of industry you’re in, people all want the same thing from the businesses they interact with — they want to establish a personal connection with your brand, whether that’s face-to-face or online.
And video is the most effective way to do it.
Last week, I got on Facebook Live to explain why, but if you missed it, you’re in luck! We’ve recorded the whole thing, so that our podcast listeners can get the same great content.
Below, you’ll find the footage of our full Facebook Live event. But if you don’t have the time to watch the whole thing, you can listen to the podcast, and then refer back to the video if you want to check out some of the visuals I reference!
April 12, 2017
As you probably know, March Madness wrapped up last week. And while some of the WireBuzz team got to see the action up-close at University of Phoenix Stadium, the rest of us were streaming it from home. So, it comes as no surprise that the livestreamed event generated a record-breaking 88 million views.
Like the 2016 Summer Olympics, the U.S. Election debates, the Inauguration, and every other major event in recent history, we saw viewership shift away from traditional television and towards new media.
Livestreaming, mobile, and video are all mega-trends that are here to stay. That’s why we’re always searching for the latest and most important news digital marketers need to know.
Listen to this week’s episode to learn about Facebook updates, the future of advertising, and more!
April 11, 2017
Any content marketer who's paying attention knows that quality trumps quantity in 2017.
These days, publishing a 500-word blog post every day won’t get you very far. And no one’s going to watch your video unless it provides real value, no matter how short it is.
But before you get to work on a 12,000-word blog post or a lengthy webinar, consider this:
If you can barely capture someone’s attention in the first place, do you really think they’ll want to spend the next hour reading or watching that content?
You see, we’ve reached a pivotal moment in content marketing where consumers are demanding comprehensive, in-depth content. Yet they still want it in a bite-sized, easy-to-follow format.
So how do you strike a balance that actually helps you stand out amongst your competitors?
Listen to this week's podcast episode to find out!
April 5, 2017
A few years ago, GoPro was on top of the world. With the release of their flagship HERO cameras, GoPro made great strides in consumer-level video equipment. But after the camera company went public, things weren’t looking so great.
They quickly expanded, but lacked the focus they needed to maintain stamina. And after years of layoffs, recalls, and failed investments, they’re finally admitting that they need to make a change.
April 4, 2017
Although livestreaming has been around for years, no other application has come close to the success of Facebook Live.
Facebook Live has given everyday social media users the ability to broadcast events in real-time — a power once reserved for major news networks. And now, we’re seeing live video all over our newsfeeds and in the headlines every single day.
But despite its wide and rapid adoption, many businesses are still intimidated by the idea of “Going Live.” Sharing a message without the promise of editing to polish it up is a big concern for brands that want to look professional to their audience.
The good news is, people don’t expect a high-quality production from a live video; your prospects and fans want human interaction, not perfection.
So if you can be helpful and give them an in-depth look at how your products or services can provide value, then any minor mistakes will quickly be forgiven.
But quality does matter, so to get you started on the right foot, I’m sharing some of the best Facebook Live content ideas out there today. With a solid plan and some quality information, your next livestream is sure to be a success!
Check out this week’s podcast to learn more!
March 29, 2017
It’s been a crazy week for the WireBuzz team!
With 12+ clients in town for a big medical conference, dozens of meetings, and several video shoots, it feels like we’re all going non-stop!
And on top of all the exciting things that are happening here at the office, there’s been some fascinating news to surface this week...
From Twitter’s new live video capabilities to YouTube’s censorship woes, you’ll definitely want to find out what’s new in the world of video marketing!
March 28, 2017
The internet has rapidly changed the way companies do business.
And if you think you’re immune to the colossal shifts that have occurred in the last decade, then you’re setting yourself up for an abrupt awakening.
Gone are the days when your marketing and sale teams could work in silos. Buyers prefer a self-service experience, meaning that they’d rather educate themselves about your products or services, without the help of a sales rep.
That shift means your prospects are on their own for 70% of the sales process, so you need high-quality, helpful content to guide them through their journey.
Which is where marketing comes in.
So if your marketing team is now responsible for more than half of the sales process, who should be leading — marketing or sales?
In this week’s episode, I’ve asked Marcus Krieg to join me in tackling this important question. So if you’re unsure about which team should lead the way, then you definitely won’t want to miss our conversation!
March 22, 2017
You don’t have to be an SEO expert to know that Google is constantly changing.
No, I’m not just talking about the daily doodles. Google is evolving behind the scenes too.
In order for the search engine to keep up with the vast quantity of content on the internet, they need to find new ways to filter information so users can find what they’re looking for.
Most of the time, these updates are undetectable and occur almost daily.
But, every once in awhile, Google decides to lay down the law and flush out all of those spammy websites with thin content, so users can have a better search experience.
Curious to find out if you’ll be affected by this update? Check out this podcast episode for all the latest news from Google, Facebook, YouTube, and more!
March 21, 2017
A video is only as great as the talent within it.
No matter how well-written the script is, or how polished the post-production is, your video will suffer if the speaker is visibly uncomfortable.
Because it makes the viewers uncomfortable too!
But that doesn’t mean you have to be an actor or media personality. Although it will take some practice.
Listen to this episode of Video Marketing Mastery to learn more!