August 17, 2017
You're leaving money on the table.
That's the bad news.
The good news: it's easy to fix this problem with video.
You just need to understand the importance of adding high ROI videos on the highest trafficked pages of your website... the "Homepage," "Product" page, and "About Us" page.
I call these, "Non-Perishable" videos because 90% of your audience will see these.
But here's the thing...
Attention spans are shorter than ever, so you'll need videos that are attention-grabbing and pull people through the buyer's journey.
(hint: people are 144% more likely to buy after watching a product or service video).
So how do you "hack" people's attention, convince and convert them into customers?
That's what we'll dive into in this week's podcast episode.
PLUS — I'll be joined by my wife, Wendy, to answer your questions about video marketing, such as:
- How long does it take to make a great video?
- How do you price shop for the best video production vendor?
- What are some tips to beating out your competitors?
- And much more...
August 9, 2017
Way too often, businesses reach out to the WireBuzz team with a request that makes me cringe...
They want to create a green screen video.
But here’s the thing..
Green screen videos are rarely appropriate for their business objective.
In fact, the majority of video projects we complete for our clients would perform worse if we implemented green screen technology.
There are several reasons for this.
So as you listen to today’s podcast, you’ll learn when to use green screen for your videos and when not to.
And as always, we’ll discuss all the major news headlines that matter to video marketers.
August 7, 2017
What makes videos rank on Google compared to YouTube?
Google owns YouTube, so it would make sense if they used the same algorithm, right?
But that's not the case.
Savvy video marketers understand that the purpose of Google and YouTube is, first and foremost, to deliver revenue.
Thus, each platform has different algorithms to maximize that objective.
Then, you have to consider user intent (clue: people go to Google to find quick answers, but they're likely to spend more time on YouTube consuming content).
So how do you create the right video strategy to maximize your goals on both platforms?
I'm glad you asked
Because my guest on this week's podcast is Eric Enge, CEO of Stone Temple Consulting AND 2016 Search Marketer of the Year.
Eric recently did a study to evaluate which videos do better on Google compared to YouTube, and the results were shocking!
So listen in to discover how to optimize your videos to dominate both search engines.
August 2, 2017
You don't have to be the smartest or brightest person in your field to become an expert.
That's a birth-blessing that only happens to a lucky few in every industry, and luck didn't strike me.
In spite of that, I learned how to be resourceful and it made up the difference.
So tune into this week's podcast because I'm going to share three daily success rituals that have transformed me into a video marketing master.
It's how I stay cutting-edge...
It's how I'm able to share relevant and unique information...
It's how I'm able to help businesses generate more revenue and go to the next level using video...
And it's a lot simpler than you may think.
August 1, 2017
YouTube, Facebook, and Instagram...
Most of us are familiar with the big 3 social platforms for video marketers. However, they're not the only ones catering their focus to video to meet consumer preferences.
Twitch is the world's leading video platform for gamers, and Musical.ly is a platform for creating, sharing and discovering short music videos.
Each community has over 10 million daily active users and they're growing fast.
But there's more...
Inside of this fast-and-fun podcast episode, we'll look at the seven most significant social platforms for video marketers, and share tips to leverage each one's unique personality.
Because syndicating the same video across each platform is a big no-no.
I'll be joined by Greg Jarboe, President of SEO-PR and thought leader in the video marketing space.
Together, we'll keep you up to speed with the latest developments in video marketing, including some shocking announcements from the VidCon event this past June.
- What are the 5 big enhancements YouTube is making to their platform?
- Where is video headed on Instagram?
- If I gave Greg a free million dollars to invest in either Musical.ly or Twitter, where does he think that money would grow faster?
Tune into this week's episode to find out!
July 26, 2017
I see businesses make the same mistake far too often with their videos...
They define how successful their video is by views… and that’s it.
Unfortunately, views don’t tell paint the entire picture.
Sure, views definitely don’t hurt. You want a lot of people to watch your video, right? But if you want to track the true success of your video — and measure ROI — you have to look beyond how many people viewed it.
Having a clearly defined set of goals is one of the most important steps in creating videos that succeed online. Before you ever write a script or hit record, your team needs to understand (and hopefully agree on) how success is going to be measured.
That’s why in this episode, I’m breaking down how to select the right video KPI’s (key performance indicators) along with specific questions you can ask to guide your next conversation with your team.
And as always, we’ll uncover all of the major news headlines that matter to video marketers.
Ready? Let’s roll!
July 25, 2017
Standing out in today’s world isn’t as easy as it used to be.
It's noisier than ever, and customers are inundated with information. Social media feeds, emails, TV commercials, online ads… it seems nearly impossible to stand out and grab someone’s attention (and even harder to hold it).
It feels like the more we try to communicate, the more our customers ignore it.
It sounds counterintuitive, but the most successful businesses aren’t spending more on marketing and advertising — they’re actually spending less.
Why? Because they’re encouraging their customers to tell their story for them.
My guest on the podcast is none other than social media and customer service expert Jay Baer. Jay's approach to cut through the noise and stand out is simple, yet powerful: Deliver such an incredible experience for your customers that they WANT to tell their friends about you!
Jay calls these "talk triggers," and it's how he has been able to create loyal brand advocates who willingly share and promote their amazing experiences with their friends.
If you’re looking for ways to create a tribe of raving fans who become viral advocates for your business, then you don’t want to miss my interview with Jay Baer!
July 19, 2017
It seems like every social platform has responded to the video-first world we’re living in.
Facebook, Instagram, Snapchat — everyone is investing in video to keep their users coming back for more.
But one platform is limping into the party late, and it’s time to call them out...
LinkedIn is finally adding native video to their platform, which is a signal that most businesses still don’t understand the impact video can have on your bottom line.
But even though they’re about three years late, LinkedIn’s new update includes some interesting features that businesses should pay close attention to (which keeps me interested for now).
From LinkedIn’s new native video feature to the latest news that matters to video marketers, it’s all going down in this week’s episode!
July 18, 2017
Dan Lier has spoken all over the world, training and inspiring hundreds of thousands on how to master the art of sales. But, he also understands that crushing your quota isn’t just about prospect calls and clever pitches.
Sales is more than just a numbers game. It’s a mental game, too. The greatest salespeople in the world aren’t always the most talented, but they find an edge by mastering sales psychology.
And most importantly, they believe in themselves as much as their product or service.
I had the chance to connect with Dan while I was on vacation in Hermosa Beach, and as you’ll hear in our interview, Dan reveals the secrets to sales performance, and what it really takes to crush your quota!
July 12, 2017
Ever since we launched the Video Marketing Mastery Podcast, it’s been a goal of mine to do one thing:
Help you become a better digital marketer.
It’s the main reason this podcast is about so much more than just video marketing strategies. Every time we publish a new episode, I want to help you take another step towards understanding how to leverage the power of video to grow your business.
But to do that, you need a balance of tips and tactics, along with the latest news and trends.
So in this episode, we’re uncovering the biggest stories and headlines from Facebook, YouTube, Instagram and Google to help you stay ahead of the curve and understand the role video plays in growing your business.
Plus, I’ll explain the one thing you must have on your website if you want to double your engagement rates!
Ready? Let’s go!