ideo marketing is a whole ‘nother beast compared to its counterparts. Unlike your day-to-day content marketing efforts, a great video that generates ROI requires the right equipment, a video production team, scriptwriters and funnel experts.
And considering most digital marketers are first generation search marketing and web development specialists, it’s easy to see why agencies struggle with video — it’s a new paradigm.
But anyone with a daily commitment to educate themselves and stay relevant with industry trends can improve their skills.
Just like my good friend and mentor, Arnie Kuenn, CEO of Vertical Measures. He’s an expert in SEO and content marketing, but he’s actively studying how video complements his business. Together, we’ll explore the challenges that agencies face with video as well as what’s working now with SEO and mobile.