Why Facebook and Instagram are Copying Snapchat (Ep. 80)

April 26, 2017

As a part of their “video first” strategy, Facebook and Instagram have added lots of new video features in a very short amount of time. But these new features don’t look entirely unique to Facebook and Instagram’s platforms.

In fact, both mobile apps have added Stories, which appear almost identical to the interface of one of their biggest rivals, Snapchat.  

It seems strange, right?

Why would two highly successful social media platforms copy their competitor? Shouldn’t they try something new and innovative to attract new users and re-engage fans?

Not necessarily…

This isn’t the first time we’ve seen social platforms steal from each other, and I’m sure it won’t be the last. So if you want to learn why today’s biggest social media companies are borrowing ideas and features from one another, you’ll want to listen to this episode to get the latest news in video marketing!  

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