Video marketers have a tendency to make video sound like the end-all be-all to any business problem — making it out to be the holy grail of digital marketing.
But the truth is, even the best videos won’t take the place of tried and true online marketing tactics. In order for your videos to perform (and more importantly — generate ROI) you need to use them as a part of a larger strategy.
Videos need to be seamlessly integrated with the rest of your marketing to be effective, so that you don’t end up with a train wreck on your hands.
As with every Video Marketing Mastery podcast episode, I want to do everything I can to make sure your business is approaching video marketing in a smart, strategic way. So listen to this podcast episode to learn how to avoid the trainwreck and “keep everything on track”, plus the latest in video marketing news!