Ep. 90: What Marketers Can Learn from Generation Z

May 31, 2017

Over the last few years, Millennials have gone from an age classification to a cultural obsession. Each week, there are countless articles that both celebrate and condemn the way this group of young consumers behaves:

  • Older Americans are More Millennial than Millennials (The Atlantic)
  • ‘Adulting’ Classes Teach Millennials how to Grow Up (CBS Miami)
  • Why Millennials are (Partly to Blame) for the Housing Shortage (The Wall Street Journal)
  • Millennials are Fueling New Growth in Recreational Vehicle Sales (USA Today)
  • Here’s Why Millennials are Ignoring Your Brand (And What to Do About It) (Inc.)

But while everyone is scratching their head, trying to understand what curveball Millennials are going to throw next, many are overlooking an emerging consumer segment: Generation Z.

Though they’re easy to mistake for kids messing around on their parents’ iPad, it’s critical that marketers not only pay attention to — but learn from their behavior.

As the first generation to be fully immersed in digital technology from birth, understanding their online engagement is key to predicting market trends of the near future.

Without a doubt, the big fish in social media and technology are closely watching the online patterns of people who were born after 2004. And if you want to be ahead of the game, then you should be too.

So tune into this week’s episode of Video Marketing Mastery to learn about Gen Z, Apple, Quora, YouTube, and more!


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