Contrary to popular belief, short videos aren’t necessarily the best for driving results.
Sure, more people might watch to the end of the video, but holding someone’s attention span for 30 seconds doesn’t necessarily indicate a high level of interest in your message.
Think about it...
Your most valuable prospects are savvy, curious people searching for as much information on your product as they can get. Your ideal customer would be willing to sit through a 4+ minute video, as long as your information is relevant to them, right?
So why waste ad dollars on short videos designed to attract the masses? Instead, narrow in on the people that really care about what you have to say in a longer video.
Because the longer you can hold someone’s attention with helpful, compelling video content, the more chances you have to convert them into a customer.
Still feeling a little skeptical? Then you’ll want to listen to this in-depth conversation I had with Marcus Krieg. In this podcast episode, we discuss the benefits of using a longer video, and how to keep your audience engaged until the end!