Episodes
Thursday Jul 12, 2018
Ep. 164: How to Build Brand Awareness & Recall on YouTube
Thursday Jul 12, 2018
Thursday Jul 12, 2018
“Over the next few years, we expect the power of online video to enable more than half of humanity to learn, share, innovate and participate.” — YouTube
Powerful words from YouTube’s recently published guide, “Turn Attention Into Action.”
YouTube is always looking for opportunities to drive user growth.
Remember when they launched the YouTube Go app in over 130 countries? They designed that app specifically for places with poor connectivity and expensive cellular data prices because they wanted to expand their services and grow their audience.
In other words, they understood the needs of developing countries, the intent of their audience and then provided them with a solution.
I’ve been talking about intent and relevancy lately because understanding consumer intent is the key to winning the hearts, minds, and dollars of your target customers.
Demographics alone rarely tell the whole story. Brands that understand demographic targeting AND audience intent are better positioned to grow and and expand their audience, just like YouTube did.
So if you want to learn how to add intent at the very center of your video marketing strategy, then you won’t want to miss this episode of Video Marketing Mastery.
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