Episodes
Friday Jul 06, 2018
Ep. 163: How to Turn Your YouTube Audience Attention into Action
Friday Jul 06, 2018
Friday Jul 06, 2018
Human behavior is an interesting thing, isn’t it?
Humans are such creatures of habit, and in almost every case, we’re highly motivated by emotion. Even over wide selections of the population including different cultures and genders, there are recognizable patterns in people’s behavior.
So what’s our business takeaway? We crave consistency.
As marketers, we have trouble creating consistency, but a unified strategy is the key to success. When a user doesn’t get a consistent experience, they sense a disconnect.
So how do you capture the attention of your audience and turn that attention into action?
According to YouTube, you have to adapt your plan to the attention economy, which is something I’ve been saying for years.
You see, people who view video online are much more likely to be engaged and ready to take action versus people who watch traditional television.
The power of hyper relevancy is real and you need to be delivering the right message to the right people every time.
In this episode, I’ll break down YouTube’s new report, teaching you how to harness the attention of your audience and turn that attention into the results that matter to your plan.
If you’re ready to adapt your plan to the attention economy you don’t want to miss this episode of Video Marketing Mastery.
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