Episodes
Friday Jun 01, 2018
Ep. 154: Why Brands Should Niche Down and Focus on YouTube
Friday Jun 01, 2018
Friday Jun 01, 2018
If you feel like your brand is spread too thin and you’re having trouble getting traction on YouTube, it’s probably time to niche down.
Often brands want to put out content on everything they have any knowledge on, but this kind of content strategy provides too little value to your audience.
A watered down content strategy breaks trust with your audience, weakens your brand positioning and doesn’t add value. In short, people won’t be coming back.
The most important thing you can do on YouTube is to be the GURU within a specific niche. There are brands on YouTube right now that are absolutely killing it when it comes to niching down.
You don’t have to be a small brand to niche down. Some of the biggest brands have positioned themselves as thought leaders in very specific niches, so they can pinpoint their target audience, engage them, and convert them.
As with all things video, you need a content marketing plan. In this episode, I talk to the Senior Evangelist at vidIQ, Jeremy Vest and we break down how to grow your YouTube channel and we reveal some big brands that are getting it right already.
If you want to grow your YouTube following and make a big impact with your brand, tune into this episode of Video Marketing Mastery.
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