Imagine this, you’re scrolling through your newsfeed on Facebook and you’re seeing nothing but ads and content from businesses. Frustrating, right?
When we use social networks, we don’t mind ads once in a while, but we really like to see what our friends and families are posting. Facebook knows this, and they’re changing the algorithm on all of us.
However, if you’re a business, it’s likely that you’ve been spending a lot of money to create great content and post it on Facebook to get it in front of your followers. Gone are the days where content alone will get you a lot of engagement.
Facebook is now a “pay-to-play” platform. In fact, creating great content for Facebook could now be a waste of your time without a corresponding ad campaign.
“But I’ve spent so much time and money optimizing my Facebook page, was that all a waste??” Good question, no. And there are some things you can do if you’ve invested a lot of time, we’ll give you the tips in this episode.
Facebook is still the most powerful ad platform out there, so don’t write it off.
Over 75% of Facebook and Instagram followers visit the platform at least once per day according to Neil Patel.
Check out this episode to learn how to tap into the most robust ad targeting platform out there and channel success even after the algorithm change.