Looking to create a super successful video?
These three building blocks will give you the guidance needed to create a high-performing video, the first time.
Maybe you’re creating an explainer video [interlink] that educates visitors on your product or service and sits at the top of your homepage. Or, perhaps you need a testimonial video to help move prospects closer to making a purchase by building trust and overcoming common objections.
In any case, you can follow these three steps systematically to ensure the highest ROI for your video.
Building Block #1: Strategy
The strategy is like a map.
It’s the overall campaign plan that pinpoints the end destination and how to get there.
For instance, your campaign goal might be:
- Getting sign ups for your email list
- Converting leads into paying customers
- Or getting registrants for your webinar
The important thing is to define the goal first, then work backward to map out how you will achieve it.
Building Block #2: Tactics
The tactics are the actions that support the strategy, like:
- Using a specific hook at the beginning of the video to grab the viewer’s attention
- Applying a certain scripting structure to the video
- Deciding on an animated video or live action video
Building Block #3: Technique
These are the nuts and bolts that make up the video, such as:
- The lighting
- The shot selection
- The music
Without knowing the techniques, you might miss reaching your end goal.
Ready to learn more about the three building blocks of a successful video? Get the full episode now.