What makes videos rank on Google compared to YouTube?
Google owns YouTube, so it would make sense if they used the same algorithm, right?
But that's not the case.
Savvy video marketers understand that the purpose of Google and YouTube is, first and foremost, to deliver revenue.
Thus, each platform has different algorithms to maximize that objective.
Then, you have to consider user intent (clue: people go to Google to find quick answers, but they're likely to spend more time on YouTube consuming content).
So how do you create the right video strategy to maximize your goals on both platforms?
I'm glad you asked
Because my guest on this week's podcast is Eric Enge, CEO of Stone Temple Consulting AND 2016 Search Marketer of the Year.
Eric recently did a study to evaluate which videos do better on Google compared to YouTube, and the results were shocking!
So listen in to discover how to optimize your videos to dominate both search engines.