Believe it or not, there’s something more valuable to marketers than “attention.”
Sure, you’re always trying to reach new audiences and re-engage our customers. And by now, you already know that video is the best way to do that.
But if you really want to see phenomenal results, you have to consider your intentions first.
At the end of the day, the best copy, the most cinematic footage, and the coolest special effects aren’t going to produce value if your intentions weren’t clear to begin with.
So before you begin anything — whether it’s executing your next video project or starting your own business — make sure you’re setting smart goals and are intentional about your sales and marketing priorities.
To learn more about the power of intention, as well as the latest news in social and video marketing, be sure to listen to this podcast episode!