Ep. 84: What Marketers Can Learn From the End of YouTube Annotations

May 10, 2017

Annotations were the go-to feature for marketers who want to use YouTube to drive traffic back to their website. Those versatile little boxes popped up anywhere in your videos, and offered unique capabilities.

Whether you wanted to add a link, send viewers to another channel, or update your content with a note, Annotations were a great tool to enhance any YouTube video.

However, they had one fatal flaw — they weren’t mobile compatible.

Of course, back when they debuted, this wasn’t an issue. Ten years ago, we would have never imagined the significant impact smartphones would make on video viewership.

But with 60% of YouTube users watching on their mobile devices and a clear preference for End Screens, the verdict was clear: it was time for annotations to go.

Even though this might seem like a simple update, the end of Annotations indicates a significant shift in the way we use and interact with video content. So to explore the topic, I asked Vidyard’s Content and Social Media Manager, Jon Spenceley, to join me on this podcast!

Tune in to this week’s episode to learn the latest news about YouTube, Twitter, Snapchat, and more!


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