To watch the live recording of this episode, visit the show notes.
If you still think of your marketing strategy as “BtoB” or “BtoC,” you might want to re-evaluate. Instead, think about your customers, prospects, and audience as people, and establish a human-to-human connection.
No matter what kind of industry you’re in, people all want the same thing from the businesses they interact with — they want to establish a personal connection with your brand, whether that’s face-to-face or online.
And video is the most effective way to do it.
Last week, I got on Facebook Live to explain why, but if you missed it, you’re in luck! We’ve recorded the whole thing, so that our podcast listeners can get the same great content.
Below, you’ll find the footage of our full Facebook Live event. But if you don’t have the time to watch the whole thing, you can listen to the podcast, and then refer back to the video if you want to check out some of the visuals I reference!