Any content marketer who's paying attention knows that quality trumps quantity in 2017.
These days, publishing a 500-word blog post every day won’t get you very far. And no one’s going to watch your video unless it provides real value, no matter how short it is.
But before you get to work on a 12,000-word blog post or a lengthy webinar, consider this:
If you can barely capture someone’s attention in the first place, do you really think they’ll want to spend the next hour reading or watching that content?
You see, we’ve reached a pivotal moment in content marketing where consumers are demanding comprehensive, in-depth content. Yet they still want it in a bite-sized, easy-to-follow format.
So how do you strike a balance that actually helps you stand out amongst your competitors?
Listen to this week's podcast episode to find out!