Episodes
Wednesday Feb 21, 2018
Ep. 139: Why Mapping Out Your Video Marketing Campaigns is Critical
Wednesday Feb 21, 2018
Wednesday Feb 21, 2018
Most of the time, you don’t jump in your car and head on a vacation and then make all of the plans for your trip once you’re there, right?
If you want to have a successful and relaxing vacation, you make the majority of your plans ahead of time. You book the hotel, you choose what activities you want to do, you scope out restaurants, you plan.
Some of the most stressful vacations I’ve ever been on were not well planned and ended up costing me time and money. Why? Because we didn’t do our research to find out what the best and most affordable restaurants were and we had to figure out what to do once we were there - what a waste of time!
Creating effective marketing videos works much the same way. If you want your video to be successful, you have to know what the end goal will be and work backward.
If you don’t have a marketing plan, you need one. If you don’t know how to make one, you need someone who does. Without these components, you can’t expect your video to work for you and generate ROI.
So if you want to learn how to work your way backward for video marketing success, hit that play button.
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