Ep. 124: Newsjacking: How Marketers Can Capitalize On Breaking News

October 12, 2017

What if you could create a surge of new website traffic and brand awareness just by piggybacking off of breaking news stories?

It's called newsjacking.

If you haven't heard of it before, newsjacking is when you leverage trending news to elevate your brand's message. And it doesn't always have to be news specific to your industry — it can be local and world news, too.

It’s a marketing strategy that celebrities, politicians, authority figures and brands of all sizes can (and do) leverage.

And it's an easy way to join a bustling conversation and offer unique value that separates you from your competition.

But there's a right way and a wrong way to do it.

The right way can generate new leads and buyers for your business without spending any money on advertising., But the wrong way can offend your customers and create a reputation management nightmare.

So if you want to learn how you can capitalize on breaking news to create floods of traffic and attention for your business, then tune into this episode of Video Marketing Mastery.