Let's face it. Running a video ad campaign can feel scary, especially if you’ve never done it before. You're hoping to find that winning ad, but results aren’t guaranteed.
So, is there a smart way to approach it?
Well, there are a few lessons we can learn from the Greek yogurt brand, Chobani, who achieved viral success with their recent video ad — amassing 21.9 million views and 400,000 engagements.
Here's what they did...
Instead of playing it slow and testing one ad at a time, they ran 12 different ad campaigns with 8 different partners.
This allowed them to collect exponentially more data in a shorter amount of time, and find the one ad that resonated most with their market, which happened to be a 90-second video showing you how to make different banana berry dishes with their yogurt.
The bottom line is this: run series of little tests often, see what yields the best results, and then do more of what worked.
If you want to learn more about how Chobani used "micro-testing" to generate 21.9 million views, plus the latest news in digital marketing, then you won't want to miss this podcast episode!