It’s one of the greatest challenges for any business:
Just how do you personalize the buyer’s journey to deliver the right content at the right time to get the result you want?
Consumers have higher expectations today than they did a few years ago. Spraying the same message to your entire audience not only lowers conversions, but it annoys your potential customers.
Today, I’m going to share actionable techniques to amplify the right piece of content to different segments of your audience using video and paid advertising.
My guest on the podcast is Erik Solan, Director of Amplified Content at Vertical Measures.
Erik’s an expert at designing full-funnel paid strategies so that businesses can increase their content footprint online, penetrate new audiences, and convert more traffic into leads and sales.
Tune in to learn more about how video content amplification and paid media work together!