Ep. 101: How to Supercharge Your Content Strategy with Video (with Marcus Sheridan)

July 11, 2017

It used to be if you wanted to make a purchase or do business with someone, you would have to get on the phone or meet with a sales rep.

But it’s 2017, and the ways in which we prefer to make a buying decision has drastically changed.

Customers are bypassing your sales team and doing their own research on their own time. They don’t want to be hassled by a sales rep; they’d rather read reviews, browse your website, and search YouTube to get their questions answered.

In fact, most of your customers don’t want to deal with a salesperson until they have to make a purchase.

Now more than ever, the buyer is in control of the sales process, not the salesperson. Today, a smooth buyers journey is paved with content (at least for businesses that adapt), and if you want to more customers to the finish line sooner, video is the way to go.

If there’s anyone who understands the role and value of video in the sales process, it’s Marcus Sheridan. You might know him as The Sales Lion, but to me, he’s the king of using content to build trust and drive sales.

That’s why I’ve invited Marcus to join me again on the podcast to talk about how buying habits have changed, and how smart businesses are using content — not sales people — to sell their products or services.

Tune in to hear how your business can use the most powerful sales tool to pave the way for your customers — video!

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